Waseem Saddique - Online Marketing, PPC and SEO

Getting Your British Brand Into Brazil – Part Two

2012-02-24T15:09:00.000Z

Waseem Saddiqueoffers further advice on getting your British brand into the Brazilian market

As well as taking advantage of the digital revolution thatis currently taking place in Brazil at the moment, British brands need tounderstand the culture and ‘flavour’ of Brazil in order to really establishtheir brand as a force in what is fast becoming a competitive market.

Many British brands are able to add a vast knowledge ofdigital marketing and advertising to the Brazilian economy, however, manyBrazilian advertising executives suggest that British businesses lack theunderstanding of Brazilian interests in order to take their digital advertisingto the next level.

Many British brands that have tried to penetrate theBrazilian market have done so by creating a frenzy of ‘hype’, withoutdelivering a product or service to back up the hype, or that appeals toBrazilian culture.

How can this beimproved?

In the first instance, British brands really need tounderstand the people they are aiming their brand at. Many Brazilianadvertising experts recommend adding some ‘Brazilian flavour’ to an advertisingor marketing campaign.

Waseem Saddique comments: “there are many ways that Britishbrands can make themselves more attractive to the Brazilian consumer. One suchway is to Sponsor major Brazilian events using the digital element that Britishbrands utilise so well.”

For example, the Rio de Janeiro Carnival takes place everyyear and provides the perfect platform for British brands to advertise andmarket themselves to the whole Brazilian nation, using digital marketing andincorporating that Brazilian flavour, which will appeal to the Brazilianculture.

The Brazilian nation also loves its football and with theFIFA World Cup set to arrive on Brazilian shores in 2014, this scenario isperfect for British brands to really establish a solid advertising or marketingcampaign using digital media to its full potential.

If there’s one thing that Brazil and Britain has in common,it is the love of football. Therefore, this puts a British brand in a muchbetter position to understand Brazilian culture as they share a common passion.

In 2016 Brazil is also set to host the Olympic games andwith Britain hosting the 2012 Olympic games, another common theme is already inplace for British brands to break into the Brazilian market.

There is in factso much that British brands can learn about Brazilian culture over the comingyears that will help them to establish a strong advertising and marketingpresence in the Brazilian nation, particularly through the use of digitalpromotion.

As a note of caution, what British brands need to be wary ofis assuming that because they are from an established Western nation that willbe enough to ensure the survival of the brand because the demand for Westernproducts is high.

However, without adding that touch of Brazilian ‘flavour’ toan advertising campaign or to a product or service, the Brazilian consumer isvery unlikely to be won over. Pure ‘hype’ alone will do very little to impressor have an impact. The British brand needs to give itself a ‘Brazilian edge.’

Getting Your British Brand Into Brazil

2012-02-17T15:07:00.000Z

Waseem Saddique offers advice ongetting your British brand into the Brazilian market

Building abrand in a nation other than your own can be extremely difficult, unless youhave the knowledge and the ‘know-how’ of how to exploit the market you’reentering into. Breaking into the Brazilian market gives British brands theopportunity to connect with a population of 192 million people, but you need tounderstand Brazil in order to make marketing and advertising work for yourBritish business.

TheBrazilian people take a strong sense of pride in their nation and areincredibly patriotic; therefore, applying a strong essence of local flavour tomarketing and communication strategies can ultimately push a British brandright to the forefront of the Brazilian economic market.

What’s the fastest way in?

One of themore successful ways that British brands are currently marketing themselves inBrazil is digital advertising. Looking at the facts, Brazil has recentlysurpassed Britain to become the world’s six largest economy. This has madeBritain sit up and take notice of Latin America as its economy continues togrow.

In a bid totake advantage of the Brazilian market, British brands have focussed theirmarketing and advertising efforts on the digital community. At present, Brazilis said to be the fifth largest country in the world with digital users, withapproximately 91 million people online (Source: Forrester Research). This givesBritish marketers the scope they need to reach a high volume of potentialconsumers using cost effective digital marketing, products and services.

Waseem Saddique comments: “the great thing about Brazil at the present moment is thatit is adapting to new trends without any hassle. For instance, a high number ofpeople who originally had no comprehension of technology are suddenly switchingto using smartphones. For a British marketer, anticipating this kind ofadaptation to technology and having the right tools and content to push theirbrand is of the utmost importance when it comes to making an impact in Brazil.”

Furthermore,the Brazilian government has also actively made an effort to offer free Wi-Fiacross the nation and this has led to Brazil becoming the third highest user ofthe internet on the planet. This leaves UK brands in a prime position to makethe most of advertising opportunities in a nation that is thriving and with theUK being a digital leader they can add value to the Brazilian digital market.

In theheight of the digital boom currently taking place in Brazil, Social Media hasalso seen exponential growth. Social Media platforms such as Facebook, Twitterand YouTube have really taken off in Brazil, particularly amongst the youth ofthe nation. Again, Social Media is something that the UK is immensely familiarwith when it comes to businesses promoting and marketing their brands.

In terms ofBritish brands really making themselves known in the Brazilian economy aconcerted effort needs to be made in connecting with the digital market that isgrowing in Brazil. Whilst a number of British brands have served up an offeringin hitting the digital world in Brazil, they have not really been toosuccessful because their campaigns do not tie in with Brazilian culture.

Waseem Saddique concludes that: "UK business brands need to adapt their digitaladvertising efforts to appeal to the Brazilian way of life. Too many are goingin being ‘too British’ in their approach. British brands have to establish thecomparisons between British and Brazilian culture. That way, a lukewarm marketfor British brands can potentially become a lucrative market."

Make it Worthwhile For Your Customers: Optimize the Online Experience

2012-02-10T16:50:00.000Z

Waseem Saddique offers advice on keeping your customerscoming back for more!

One of the common problems with online marketing andadvertising nowadays is that businesses can spend vast amounts of money onglamorous advertising and marketing campaigns designed to attract customers totheir own websites.

What the customer is then ultimately led to is a websitethat is anything but glamorous. Part of making online advertising and marketingwork for your company is keeping it consistent and keeping it realistic.

Misleading Malfunction

If your advertising or marketing campaign out shines theimage of your website then you have already lost the battle in keepingpotential customers on your site. After all, they are left feeling disappointedwith the final result and they feel mislead and part of attracting customers isto build that element of trust.

Whilst running Waseem Saddique Marketing Services I have learnt a few tricks. The first bit of advice I can give isthis:

‘The key principle is to stick to a campaign that doesnot overreach and is in keeping with where your company is at. This means that customersare not left feeling disappointed; they know what they’re going to get’.

Waseem Saddique’s top tips for optimising your website toattract the customers

Lookat what your competitors are doing and go one better - Rather than trying tokeep up with your competitors or trying to ‘outdo’ them, see what you can learnfrom them and manipulate it to your own advantage. You’ll be amazed at what youcan actually learn from a competitor when you change your focus from reactivethinking to pro-active thinking.
Makeyour website interactive – If your advertising is interactive and features‘call to action’ slogans, then your website should do the same. By doing this youare effectively inviting customers to interact with your business. Invitingthem to a ‘static website’ after enticing them with glamorous advertisingcampaigns will render your brand ineffective and therefore forgettable.
Stimulatethe senses – The use of videos, music, sounds and images in motion is becominga far more common feature of websites. This is because they stimulate thesenses and offer a completely different experience of a website than simplyfilling a website with endless amounts of text. Whilst copy plays a part inoptimising your site, it needs to be used in the right way and if you’re ableto master the balance of copy with interactive website features you’re on theroad to success.
Leavethe customer feeling fulfilled – If the customer is left feeling satisfiedthroughout your advertising campaign they will almost certainly come back formore. If your overall marketing plan is consistent from initial attraction,through to the experience of visiting your website, then your brand will stickin their minds. Your overall goal should be to optimise your website toincrease customer satisfaction. Is should be easy to navigate, interactive,accessible and provide the necessary information that your customers require ofyour service.

Waseem Saddique is the CEO of Waseem Saddique MarketingServices, which has been operating since 2008.

Social Media, the New Face of Business?

2012-02-06T10:27:00.001Z

Waseem Saddique explores the value of utilising social media as a tool for growingbusinesses.

Facebook and Twitter, arguably the two biggest names insocial media at the moment and part of a growing trend that is sweeping acrossmany businesses on a global scale at present. That trend is businesses usingthe power of social media in a battle to stay ahead of competitors.

Facebook and Twitter are just two of the social media‘household’ names that have become real powerhouses in helping to drivebusinesses forward and they have truly found a home in the business world,helping companies to interact with customers on a totally different scale.

Waseem Saddique comments: “there are indeed a number of benefits tousing social media for business purposes, here are a few to encourage you” -

Branding – Perhaps the most obvious reason for mostbusinesses to make use of social media sites. It matters not that users may notengage directly with your brand, what’s important is that consumers will seeyour brand across a wide range of networks that they use. In terms of visualprominence, the more impressions that a consumer catches of your business, thepossibility that they will remember your name in the future, is greatlyincreased. Regardless of what type of business you operate, brand awarenesswill always be a vital aspect of success in the business world.

Reputation Management – Managing the online reputation ofyour company across social media platforms is of paramount importance. Afterall, your brand and even your industry sector will undoubtedly be being talkedabout, whether you’re involved in the discussion or not. It’s always anadvantage to know what your customers are saying about you. With social mediait is usually a more brutally honest assessment of your company’s reputation. Socialmedia also offers your company instant access to what’s being said and aplatform to constructively respond before any serious damage can be done.Social media provides you with a neutral ground to develop a ‘company -customer’ relationship based on trust.

Customer Service and Feedback – Developingthose foundations of trust highlighted above, leads nicely into utilisingsocial media for customer service purposes and for feedback about your company.

Waseem Saddique says: “giving your customers the best possible serviceis vital to the survival of any business. Social media offers a fantasticopportunity to provide your customers with the support they need.”

Due to the level of interaction that a socialmedia service provides, businesses are able to present themselves with more ofa ‘face’ to their customers. Customers are often frustrated in the modern ageby the lack of personal service, as calling a phone often results in automated responsesand e-mails can be left unchecked for days on end or even ignored.

With social media there’s not really anexcuse not to respond immediately to people and if you do it regularly enough,other consumers identify with you because you take the time to engage with youraudience.

Lead Generation – Social media sites offer a worldwide‘shop window’ for reaching new clients. To some degree, the potential forcreating leads to develop your business is infinite when social media sites areused in the right way. You have instant access to what people are talking aboutin your industry sector, for example: What’s creating a buzz? What are peoplepassionate about in your sector? In essence what you have is an insight intopeople’s lives. You know what a customer is thinking and a business can usethis to their advantage because they can anticipate what customers want and actaccordingly.

Competitor Analysis – On a final note, social media alsoprovides a particular business with an insight into what their competitors aredoing. The value of social media in this context is monumental. Keeping tabs onwhat competitors are doing could keep your business remain one-step ahead andcould be the defining factor when it comes to success or failure as a company.Social media does provide a certain degree of transparency for businesses andsometimes they will often reveal more than they wanted to. This is perhapssomething to be mindful of for your own business, don’t give too much away!

Waseem Saddique states: “In general the value of using social media tomarket your business certainly provides more positives than negatives. Socialmedia platforms have revolutionised the way companies advertise themselves, howthey interact with customers and how they respond to customer and competitoractions alike. Therefore, the remaining value in utilising social mediaplatforms is that it is the future and they will change the way organisationsconduct themselves and structure their image for years to come.”

Are free samples beneficial for advertising and marketing purposes?

2012-01-17T16:25:00.000Z

Waseem Saddique explains why free samples are hugely beneficial for generatingbusiness in a difficult economic climate.

The answeris YES! At present we live in a something for nothing culture as economicrecession bites, not just for businesses, but consumers. As businesses look toentice customers back into spending, it’s not uncommon to see sale signs springup, special offers on the increase and more commonly free samples being givenaway.

Whilst inrelative terms it’s easier for a product based business to offer free samples,there has been an increase in service providers being able to offer what areaffectionately termed ‘freebies’.

Waseem Saddique comments: “As a marketing services business, I often look at ways Ican help clients who have very little budget for advertising. For instance, offeringa client a free, small-size advert that proves to be effective in terms oftheir needs, gives them confidence that advertising works and encourages themto spend more utilising my services.”

Givingpeople incentives to use your service is incredibly powerful and by far thebest way to approach this is to offer something for free. Make the clientmatter, give something back to those who invest so heavily in your business asit not only strengthens your relationship with existing clients, but increasesyour reach to potential new clients also.

In a recentstudy carried out by BDRC Continental (a well-respected research company), theydiscovered that, on average, spontaneous brand awareness campaigns (likeoffering something for free) can increase a company’s noticeability by 90%.

Furthermore,the possibility of purchase or use of a service rises by a staggering 91% aswell as exponential increases in word-of-mouth, which is hugely influenced bythe presence of free samples. The key is to get people talking; it’s the bestform of advertising available! (Source: Marketing Week, 2012).

Offering afree product or service also gets consumers engaged with your business,interaction increases and therefore, awareness of your brand is made bigger.Social networking sites can play a huge part in your campaign. Offering a freeproduct or service on a social networking site means that you can effectivelytarget your required audience, as well as reaching a whole new range of clientsyou may never have considered before.

Sometimesbusinesses neglect the finer details and fall into the trap of thinking thatmassive advertising campaigns, with all their glitz and glamour, are the way toattract customers. In some cases this may be true, but more commonly, certainlygiven the current economic climate, it’s the personal touch that is proving tobe more valuable in reaching consumers.

Makingconsumers feel valued and wanted is the key to the success of your business.It’s what keeps them coming back, they learn to trust the brand, the image andembrace the attention to detail that you as a business put into your efforts.

WaseemSaddique concludes: “As CEO of Waseem Saddique Marketing Services, I haverecognised the value of establishing solid relationships with consumers.Occasionally offering free services has increased the visibility of my businessand I would encourage companies to consider the ‘free sample’ a viable optionfor promoting their business.”

Residential property prices in Brazil set to rise by 10% during 2012

2012-01-10T13:23:00.001Z

A recent poll carried out on real estate and financialexperts regarding the Brazilian propertymarket has revealed that a steady increase of up to 10% is expected acrossthe residential market over the next 12 months.

The poll, which was carried out by Reuters on 15 banks,research groups and business associations suggests that fears of a sharpdownturn in the Brazilian residentialmarket have been exaggerated.

Waseem Saddique, a Brazilian property expert and CEO of Housetech Developments based in Rio de Janeiro, comments: ‘A recentcredit boom and a substantial improvement in worker salaries and affordabilityconditions has meant that any fears of a downward turn in property prices isunfounded.’

The fast growing Brazilian middle-class population isvery likely to keep a close watch on propertyinvestment opportunities as they look to move on from renting into homeownership. This will allow house prices rises to remain steady and contributeto the overall 10% increase that is expected throughout 2012.

Nine out of 14 forecasts highlighted in the Reuters pollback up the claim of residential property price increases in Brazil, but thenumbers do vary between 5% and 10%. What remains clear though is that themarket is on an upward trend.

For instance, between 2009 and 2011, Sao Paolo alone sawthe average price of a new home increase dramatically, with an 85% rise acrosssome areas of the city. During the same period consumer inflation also rose byan estimated 15%.

The thriving nature of the Brazilian housing market does provide a bright spark in a globalmarket that is currently under severe pressure. However, a note of caution hasbeen revealed by the poll, with experts predicting that continued propertyrises are only likely throughout the first six months of 2012.

Yet, for most people who watch the Brazilian propertymarket closely, the overriding positive factor is that having seen the housingmarket struggle for much of the 1980’s and 1990’s, experts who took part in theReuters poll are seeing vast improvements during the modern era.

The economy hasalso played its part and alongside government initiatives to improve propertystandards across Brazil, the future looks good. A statement from ‘My Home, MyLife’, a government funded housing initiative said that: ‘With unemploymentlevels at a record low, demand for housing should remain steady for the foreseeablefuture.

Brazilian tourist boom boosts Brazilian property market

2012-01-06T11:30:00.001Z

The growing tourist trade in Brazil is having a positive effect on the Brazilian property market according to Waseem Saddique, CEO of House Tech Developments.
Although based in Sutton Coldfield, Waseem Saddique has vast experience of the Brazilian property market particularly in Rio de Janeiro. Mr. Saddique has a number of Brazilian property development projects under his belt and has been recommending Rio de Janeiro as a prime property investment hotspot for many years.
How is tourism helping the Brazilian property market?
Statistics recently published by world leading travel provider Expedia have revealed that there was a staggering 90% increase in demand for holiday bookings for Brazilian destinations throughout 2011.
Waseem Saddique comments: “The rise in Brazilian tourism is boosting the property market because demand for holiday rental apartments in Brazil is hitting record levels. This is having a particularly profound effect on new build properties, which gives property investors a very low level market entry point.”
What does the future hold for the Brazilian property market?
Mr. Saddique describes the Brazilian real estate market as an ideal starting point for property investment because Brazil offers beauty, a low cost of living and a unique opportunity to own 100% of the land and property that any investor purchases.
As the tourist trade continues to soar, the Brazilian economy also grows stronger. Waseem Saddique concludes: “Purchasing property in Brazil and in particular Rio de Janeiro, would be an astute move, as the economy is very stable when compared to the rest of the world.”

Positive Future for Housetech Developments as Brazilian Property Market Continues Upward Trend

2012-01-06T11:13:00.002Z

Housetech Developments is a Brazilian based housing development company based in the city of Rio de Janeiro. Owned by Brazilian property expert Waseem Saddique, Housetech Developments boasts a portfolio of luxury housing developments that would benefit property investors and homebuyers alike.

Housetech Developments is currently experiencing exponential growth as a result of the Brazilian Property Market’s continued rise to prominence. According to a recent report released by the Global Property Guide, the Home’s ‘For Sale’ market in Brazil is one of only a handful of growing markets in the world.

Waseem Saddique comments: “It is a relatively straightforward process at present for foreign property investors to purchase Brazilian property at low market prices. The right of freehold for foreign nationals on any land or property is currently incontrovertible, making any investment a very attractive proposition.”

Further evidence contained in the Global Property Guide report identifies the Brazilian property market as an emerging market, with many property analysts predicting a continued upward trend in the near future.

The Global Property Guide report also highlights that, as it stands, property prices in Brazil are extremely low and in particular, places like Fortaleza and Ceara are seeing attractive and spacious condos situated on the beach selling for as little as $40,000 (US). However, property prices have gone up by at least 20% since 2010.

Furthermore, there is currently a housing shortage in Brazil, and for housing development companies such as Housetech Developments, this represents big business. With shrewd property investors looking to turn this to their advantage, they will be looking for ideal development projects to invest their money in.

With a mass market of locals ready to buy into a property on a development site, investors will be hoping that the continued upward trend of the Brazilian property market will strengthen and continue to grow with major events set to take place in the country over the next five years.

Brazilian Property Market will Continue to Grow until 2017

2011-12-23T14:00:00.000Z

Waseem Saddique talks about Brazil’s real estate market and identifies how the current market is booming, offering massive investment opportunities for potential property investors, looking to make a sound and secure investment in an industry that is struggling everywhere else in the world.

Taking evidence from a recent report released by CB Richard Ellis (CBRE), Brazil’s real estate boom has been attributed to a number of factors including a government program, which has seen them invest millions of dollars into a scheme known as the ‘My Life, My Home’ scheme. However, there is so much more to entice investors into the Brazilian property market.

The attraction of illustrious sporting events such as the Fifa World Cup in 2014 and the Olympic Games set to be held in Rio de Janeiro in 2016 has seen the need for housing and development rise to staggering heights.

Furthermore, a number of oil rich areas of land have also been discovered off the coast of Rio de Janeiro, making Brazil a prime hotspot for real estate investment.Rio de Janeiro in particular has also been highlighted as a major tourist hotspot, ranking as a top six destination for holiday makers. This means that property investors have been buying up property in the city with a view to letting them out as holiday homes or to sell onto developers for substantial profit margins.

Although a specialist in the Brazilian property sector, Waseem Saddique is from Birmingham, UK where he also runs a successful marketing services company, therefore he understands the hype that marketing can create.

Waseem explains that: “2017 has been used as a definitive date, as beyond this period an air of caution needs to be exercised. In the aftermath of the 2014 Fifa World Cup and the 2016 Olympic Games, there will be a period of uncertainty as to how the Brazilian property market will sustain itself.”“It would be wrong to assume that housing demand would continue at the same rate, therefore, it’s only fair to say that beyond 2017 there is a higher element of risk involved when it comes to property investment.”

Mr Saddique adds: “Although it is unclear what lies beyond 2017, for the time being at least, the Brazilian property market presents an attractive proposition for any property investor.”

A recent report released by the Holiday Lettings Insight Organisation, backs up Mr Saddique’s comments, particularly for those investors who are interested in purchasing property in Brazil with a view to renting them out as holiday homes.

For instance, in Sao Paulo, the report highlights high yield returns of around 7.25% for properties that are rented out to holiday makers, presenting a fantastic return on any investment made by property investors.

Many Neglect Website Conversion Rates

2011-12-22T09:49:00.000Z

Website conversion rates are a hugely neglected area of online marketing. Many spend hours, days and months testing and optimising PPC campaigns but yet neglect the website. By making a few simple changes, the conversion rate can be improved considerably – in turn doubling the effectiveness of marketing strategies.

“Be clear about what the purpose of your website is. Focus on what you want your visitors to do – simple graphics can make a huge difference,” advises Waseem Saddique.

If the intention is to get people to buy a product then a simple ‘Order Today, Delivery Tomorrow’ graphic can attract the attention of viewer’s; in turn increasing conversion rate.

The inclusion of customer ratings on products can also considerably improve conversion rates. A study by Bass Pro Shops found that shoppers who browsed the site's new "Top Rated Products" page, which features products rated most highly by customers, had a 59% higher conversion rate than the site average and spent 16% more per order than other browsers of products. (Bass Pro Shops, June 2008).

How a website is written can drastically have an impact on website conversion. Waseem Saddique says: “Many don’t want to hear about your company. They want to hear what you can do for them. The word ‘you’ is a very powerful word in online marketing.”

Many websites get people to sign up for newsletters but fail to tell them the benefits of signing up for the newsletters.

“Offer the client exclusive discounts, enter them into a competition. Give viewers a valuable reason to give you their email address,” says Saddique.

Once opened, companies spend a considerable amount of time and money telling people about what they do but then do not keep marketing consistent.

“You have to remember that a newer company will come along – and people will forget about what you do. Keep your company in their mind, this is important for when they next decide to purchase what you provide,” explains Waseem Saddique.

An e-commerce site could send out a promotional code via email offering a discount. This way when people decide to make a purchase they will instantly be reminded of the company.

Waseem adds: “Finally, pay attention to your conversion metrics, if your website is ranking number one for your top 3 keywords and are getting 20,000 visitors per month – this doesn’t matter if the conversion metrics aren’t adding up.”

2011-12-19T22:52:00.002Z

What’s new in the PPC world and what does the future hold?

Waseem Saddique explores what lies ahead for PPC marketing as we headinto 2012.

Following some extensiveresearch, by Waseem Saddique, one ofthe more common issues facing PPC marketers today is differentiating betweenwhat is a ‘Good lead’ and what is a ‘Bad lead’. Whilst many companies tend tosay it doesn’t matter to them either way, as long as the ROA numbers look good,there are those that value their clients and benefit from referrals topotential customers.

Waseemcomments: “For those who tend to ignore the value of quality leads, this canonly be described as bad business practice.”

In order to overcome theissue of dealing with ‘poor business leads’, Waseem Saddique offers hisexpert marketing knowledge and provides some key tips when developing goodquality PPC leads.

The fundamental principles

Understand that the ‘After Click’ is just as importantas the ‘Before Click’ – Those inPPC marketing who simply focus on conversion quantity and avoid conversion qualityare setting themselves up for a fall. The simple truth is that no clientwill stay with you if business leads do not show evidence of bringing in themoney. Yet, such major issues can be resolved if companies simply took the timeto communicate and engage with their clients asking targeted questions like:

Why do you consider this to be a poor lead?
What information do you need from your website visitorsthat qualify them as a good lead?
What other useful information can you give meabout past clients?

Once these questions havebeen addressed, PPC marketers should do whatever they can to gain access toview leads that are coming in. This allows the PPC marketer to understand demographicsand geographical information allowing them to review entire messaging andmarketing strategies.

Try differentconversion tricks to filter out the bad leads

One way to identifythe good leads from the bad is finding those clients willing to put the effortin. Rather than using generic online forms that request little information andrequire very little effort, switch tactics and try a brief survey that lists anumber of key questions.

Mr. Saddique states: “Often,companies who are serious about success will take that extra time to achievethe best for their business when it comes to PPC. Furthermore, from a marketingperspective, it gets visitors to your site engaged and proactive.”

Surveys are useful for two key reasons:

They will generate a better response rate with morein-depth information
They provide that sense of interaction that fillingout an online form does not

And finally… remain aheadof the game

PPC marketingis continuously changing and becoming more complex as client demands grow andindustries become more competitive in the quest to reach wider and further interms of their marketing campaigns. Thereforewe, as marketing experts, need to find new and innovative ways of achieving thebest possible results for our clients.

Whilstevaluating and monitoring statistics is useful, unless leads turn into strongprospects and bring about future business, it’s all useless to the client.

Waseem says: “Achieving better qualified leads is as easy as communicatingwith the client to see the types of leads coming in and understanding why theseleads are good or bad. Sometimes we can get lost in the analytics and forgetthe simple matter of talking to the client.”

Making words work for you

2011-12-06T15:07:00.001Z

Copy is king

In an increasingly visual age, people often ask what role copy plays when it comes to marketing a business on the internet. The answer is simple, ‘copy is king’, without it images have no voice and people are left to interpret the subliminal messages that are often associated with a myriad of images featured on web pages.

Undoubtedly, the purpose of copy on a website has had to adapt to the fast paced environment of the World Wide Web. Gone are the days of static websites that are flooded with text as we begin to see more interactive sites that provoke the senses in a bid to keep our attention.

Where does copy come into it?

Copy provides the key to these images, essentially unlocking the story that is being told. However, in order to serve a purpose on the internet, particularly when marketing a business, copy has to adopt a ‘less is more’ approach.

Research shows that copy needs to have a ‘hook’ (i.e. something that makes the additional copy worth reading), be ‘punchy’ (i.e. speaking in a rhythmical tone) and most importantly bitesize in order to capture and keep the intended target audience focused. Without the principles in place, people become frustrated and begin to look elsewhere for answers.

The essential elements

· Keep it short - People NEED TO KNOW NOW! We live in an instant society, if people can’t find the information they are looking for in the first 2-3 sentences of text, you’ve already lost 75% of your audience

· Keep it simple – When it comes to copy, using the old cliché of ‘hook, line and sinker’ works wonders when applied to website text. Generate an eye-catching hook, further fed by a snippet of information and close with a call to action

· But above all, stick to the story! – If the words do not ‘SPEAK’ the voice of the images surrounding the text then ultimately your text will serve no purpose at all.

What your PPC adverts should feature this holiday season

2011-12-02T14:47:00.003Z

Christmas is once again nearly here– marking that period of year in which people spend a huge amount of time doing their gift shopping online; because of this, it is also a great time to implement PPC marketing initiatives.

To ensure you get the possible results from your PPC adverts, Waseem Saddique, has produced a checklist, specifically covering this festive season.

Here are some of the items featured on Waseems checklist:

Give them an incentive with deals – Deals attract people; it can encourage them to buy when they hadn’t originally had any intention to. Offering something like “free shipping or “50 per cent off everything today only” in your PPC ads, Waseem suggests, will have people rushing to your site.

He concludes by stating: “You will get thousands of low cost clicks to your site that should convert very well.”

Change your ad text – Altering your ad text everyday can seem to be something of chore. However, different ad text will, if done properly, help potential customers have a greater understanding of their questions.

The text should specifically cater to the intent of shoppers and how they go about making purchases online, Waseem adds. He also states that you should try to let consumers know what you’re selling and how much you’re selling it for.

Make Call to Actions work

2011-09-06T12:01:00.002+01:00

Having an effective call to action is an essential part of any website but many designers are unable to use them effectively. Over the years marketing expert, Waseem Saddique has overseen numerous marketing projects; here he explains how to utilise call to actions effectively by encouraging users to act.

Every website should have an objective; either to get users to complete a contact form, volunteer their time or sign up for a service. If used effectively a call to action provides focus to a website and gives users direction.

“Before a user is willing to complete a call to action they have to recognise the benefits. So first identify a problem and then present a service or product that solves that problem. Highlight the benefits of responding by telling users what they will get out of completing the call to action,” advises Waseem Saddique.

Too many call to actions can overwhelm the user. Supermarket studies show that when a shopper is presented with too many varieties they are less likely to make a purchase, the same can be applied to call to actions.

“Limit the number of choices a user has to make. It is better to use a small number of effective call to actions rather than using several that confuse the user in turn driving traffic away,” explains Waseem Saddique.

A call to action should clearly tell the user what to do. Words such as; Buy, Call, Register, Donate, Subscribe all encourage users to take action. A sense of urgency can also be created to make users act.

Ideally your call to action should be placed high on the page; “place call to actions above the fold. This way users will see it as soon as you website is opened,” states Waseem Saddique.

Take into account the space around the call to action; “the more space around a call to action the more attention is drawn to it, by cluttering the space around your call to action and it will be lost,” continues Waseem.

Studies show that colour is an extremely effective way to gain attention. Many designers have a colour palette for their site however then design call to actions within that palette. Using a lone colour for call to actions will allow them to stand out.

Findings by Jakob Nielsen show that plainer graphical elements get more attention, because they are more closely associated with native site content, that is graphics that feel like they belong to the site, that look like they have a purpose and value.

“An effective call to action is essential for the success of a site and involves drawing together best practice in usability, creative visual design and powerful copy writing,” explains Waseem Saddique

If call to actions are done right they can generate real measurable return on investment.

Top tips from Marketing Expert Waseem Saddique

2011-08-16T15:07:00.001+01:00

Many websites have a very low conversion rate of within the region of 1-2%. Marketing guru Waseem Saddique offers some essential strategies on how to make a website more productive.
Website conversion rates are a hugely neglected area of online marketing. Many spend hours, days and months testing and optimising PPC campaigns but yet neglect the website. By making a few simple changes, the conversion rate can be improved considerably – in turn doubling the effectiveness of marketing strategies.

“Be clear about what the purpose of your website is. Focus on what you want your visitors to do – simple graphics can make a huge difference,” advises Waseem Saddique.
If the intention is to get people to buy a product then a simple ‘Order Today, Delivery Tomorrow’ graphic can attract the attention of viewer’s; in turn increasing conversion rate.

The inclusion of customer ratings on products can also considerably improve conversion rates. A study by Bass Pro Shops found that shoppers who browsed the site's new "Top Rated Products" page, which features products rated most highly by customers, had a 59% higher conversion rate than the site average and spent 16% more per order than other browsers of products. (Bass Pro Shops, June 2008)

How a website is written can drastically have an impact on website conversion. Waseem Saddique says: “Many don’t want to hear about your company. They want to hear what you can do for them. The word ‘you’ is a very powerful word in online marketing.”

May websites get people to sign up for newsletters but fail to tell them the benefits of signing up for the newsletters.

“Offer the client exclusive discounts, enter them into a competition. Give viewers a valuable reason to give you their email address.”

Once opened, companies spend a considerable amount of time and money telling people about what they do but then do not keep marketing consistent.

“You have to remember that a newer company will come along – and people will forget about what you do. Keep your company in their mind, this is important for when they next decide to purchase what you provide,” explains Waseem Saddique.

An e-commerce site could send out a promotional code via email offering a discount. This way when people decide to make a purchase they will instantly be reminded of the company.
Waseem adds: “Finally, pay attention to your conversion metrics, if your website is ranking number one for your top 3 keywords and are getting 20,000 visitors per month – this doesn’t matter if the conversion metrics aren’t adding up.”

Generate Business Awareness through Social Media Marketing, advice from Waseem Saddique

2011-08-03T16:37:00.000+01:00

As social media is expanding throughout the globe businesses are using social media marketing to their advantage to increase awareness of the services on offer by participating in discussion groups, and engage with potential customers.

Marketing Guru, Waseem Saddique is offering professional help to business on how to create awareness through social media marketing.

“There's no question that social media has taken over the globe. It is impacting the way organisations do business because many customers are using social networking as their primary mode of interaction,” says marketing expert Waseem Saddique.

Twitter officially claims to have 175 million registered users. In 2010 it was reported that LinkedIn had 50 million members, over the past 12 months LinkedIn has grown 100%, now having over 100 million professionals who use the platform worldwide. Facebook boast an astonishing 500 million users – 50% of users log-in at least once every 24 hours. (Econsultancy)

Registering an account with the major social network brands; Twitter, Facebook, and LinkedIn will have a major impact on how many people become aware of the service. However it is advised to take into account that not all of these outlets will be suitable for all businesses.

A 2008 study revealed that 69% of B2B buyers use social media to assist them in business development and decision making (About.com). Taking this into account social media marketing is an excellent opportunity.

“Try different strategies and see what works best for your business,” Waseem Saddique explains.

Consultants tend to find the most success through social media on Linkedin where as personal service businesses, such as hair salons and food outlets find more success through Facebook and Twitter.

Waseem Saddique advises: “Remember your primary goals of using social media. You need to engage with people to get a response. Interact with users - ask questions, write polls, and tell them about the service that your business is offering.”

Successful engagement will help to build up a network of people who know what the service is on offer and most importantly recommend to others.

“If you fail to update your social media accounts on a regular basis it says – not committed, and not bothered,” says Waseem Saddique.

It is advised to post regular news/discussions or polls regularly – this keeps ‘followers’ engaged and acts as a reminder of the service that is on offer.

Online marketing is an invaluable tool - make the most of social media to increase awareness of the services on offer.

Statistics from: About.com. 2011 and Econsultancy. 2011

PPC marketing doesn’t need to break the bank

2011-08-03T16:34:00.003+01:00

Successful online marketing is an invaluable step for any business seeking to increase awareness of the services they are offering and engage with potential clients.

Marketing expert, Waseem Saddique is offering his expert knowledge on how not to break the bank with Pay Per Click (PPC) Marketing.

With an understanding of the resources available, an online marketing campaign can be one of the most cost-effective ways of maximising your business’s potential.

“It is wise to set aside a portion of your budget for paid advertisements on Google. These paid ads will become the first results that potential customers will see when they make a search,” Says Waseem.

Although Pay Per Click (PPC) advertising requires a financial investment, if successful the ROI can be extensive. Research shows that approximately 60% of people click on organic results, leaving 40% of potential customers lost if a PPC campaign is not run.

Guiding traffic to a website is great to increase awareness of the services you are offering which in turn can increase revenue. PPC is great for new websites by giving a direct instant service although it is vital to keep within the budget that has been set.

“The first step of PPC marketing is to understand what you want to achieve for the budget that has been set. Research the keywords and phrases and then write ads directed to qualified customers,” continues Waseem.

Once PPC ads have been written, choose the keywords relevant to the campaign to link to the ad.

Both Google AdWords and Microsoft adCenter offer a service where ads can be set to target metropolitan areas, individual cities or even zip codes within those cities so that your budget is spent on a well-targeted audience: In AdWords, you can even limit your ads to show within a certain radius of your location.

“By restricting your ads in this manner, advertisers can ensure that they aren’t wasting money on users outside their target market,” advises Waseem.

Geographical regions can be set almost instantaneously by adjusting your campaign settings.

“PPC campaigns can double visitors and if successful can double profit. But you will need to keep track of campaigns to ensure that it is continuing to succeed and that you are within your budget,” Waseem Saddique recommends.

A great thing about PPC is that the Return on Investment (ROI) can be measured. This way if it doesn’t pay for itself in conversions it can be adjusted accordingly.

PPC marketing is one of the most instant services to make people aware of the service on offer but it is important to stick to budgets and to keep reports this way Pay Per Click (PPC) advertising won’t break the bank.

Marketing Expert, Waseem Saddique to set-up Marketing Agency in Brazil

2011-08-03T15:20:00.001+01:00

Marketing Expert, Waseem Saddique is currently in discussions regarding the set-up of a joint venture with a marketing agency in Brazil.

This will be a great investment for Mr Saddique to expand his marketing initiatives overseas.

Mr Saddique is a marketing specialist and understands the key principles when it comes to total online marketing in Brazil; he is looking to invest his money setting up a marketing agency to help businesses in Brazil improve their online appearance.

Brazil has long been a follower for emerging-market internet trends and it’s riding a wave that will soon sweep the globe. The newest billion people to venture online are doing so in developing countries rather than North America or Europe.

The number of people using the internet in Brazil is growing at a fast rate. Brazilian residential internet users have nearly doubled in the last three years, an excellent initiative to venture into marketing in Brazil.

“Marketing companies in Brazil are rare, but when you do find one the price they charge is extortionate, I aim to bring together a vibrant unity of passionate designers, copywriters, developers and marketers,” says Waseem Saddique.

Waseem Saddique has a wealth of knowledge in online marketing and sales training. He has project managed over fifty businesses to provide a range of marketing services including PPC Management, Link building, Search Engine Optimisation and Google Adwords Management.

Waseem Saddique’s main experiences include online marketing, “Online marketing guarantees to maximize your exposure to customers. I believe a website must give prospective customers a reason to look around and take action. In order to sell a service, establishing trust is vital to make profit.” A number of solutions are used to maximize the impact that a company’s online marketing efforts have.

The marketing Agency in Brazil will provide inventive and cost effective online marketing strategies to develop new businesses and expand existing companies at a reduced cost compared to the average online marketing agencies in Brazil.

“We promise to deliver an excellent level of service to all of our clients. We will take care of any online marketing issues that may arise. Whether it’s SEO, PPC, social media, link building or the design and development of websites, we take care of it. We know how little things make a big difference, so we will offer a first class service to all of our clients,” says Waseem Saddique.

Improve Website Conversions

2011-07-11T18:51:00.001+01:00

Waseem Saddique is a marketing expert and is offering his expertise on how to improve website conversions to companies all over the world to ensure they are successful in increasing revenue.
Improving your web site conversion rate is the most important thing you can focus on if you want to increase revenue. Every website loses potential customers due to discouraging sales funnels and badly designed websites.

“There is never a better time to review your whole site to see why it might fail to convert interested prospects,” says marketing expert Waseem Saddique.

High traffic results don’t necessarily mean that your website and marketing measures are successful. Once the traffic is guided to your website prospects need to be converted into buying customers.

“Generating traffic is relatively easy compared to conversions. I mean, you can buy traffic but you can't buy conversions,” Waseem Saddique explains

The tricky part of marketing is increasing the percentage or rate at which you convert traffic to qualified leads or sales.

Below are Waseem Saddique’s basic tactics that you can use in order to increase conversion rates on your website:

Understand the intent of your traffic - There are different stages of the sales cycle, visitors will need different landing pages and content with different offers and information at each stage. You will need to create engaging offers that attract the visitor’s attention – this way prospects will be more willing to invest their time in making a purchase.

Make the most of Google analytics - Ensure to track the behaviour of your audiences. Use Google analytics data to clearly understand the behaviour of your web browsers and prospective clients.

Be prepared for the ‘window shoppers’ - Some prospective buyers are still in the research stages, you will need a different marketing strategy for less qualified prospects.

Make relevant landing pages - The landing pages need to be relevant to your ads! Users need a consistent and seamless user experience. You need to ensure that browsers are engaged and moving through the purchase.

Test your landing pages - Spend time developing and testing your landing pages through split tests.

If you put these tactics to good use, over time it will give you a significant edge of the competition.

Click Fraud: Is Your Account Protected?

2011-06-20T14:11:00.002+01:00

Over the past few years the internet has significantly grown. This growth has not only boosted the online advertising industry but also in particular the PPC market.

Although great things have come out of the world wide web, the ugly issue of click fraud has come about.

Click fraud, also known as Invalid Clicks happens in Pay Per Click online advertising and is considered a type of internet crime.

Since the dawn of PPC in the early 2000s click fraud has been an issue for many online advertisers.

Click fraud occurs when a person, automated script or computer program imitates a continuous number of clicks. It can be for the financial gain of the clicker, or to deplete the funds of the advertiser.

Google is continuously worked on this problem but to keep your account protected, marketing expert, Waseem Saddique offers these useful tips.

“You should always track your campaigns. There is a very important relationship between managing and monitoring your account,” Says Waseem.

Google AdWords has two handy resources that can be used to track campaigns; Account Performance and Campaign Performance. These two resources will allow you to see the percentage of clicks that Google thinks are irrelevant or ‘not good’.

“In countries where there is a low labour rate, people are employed to power click fraud efforts. It is therefore wise to choose which countries your ads will be displayed.”

By limiting the locations where you have the ads displayed, you will automatically get more conversions due to target clicks, furthermore your website will be less prone to click fraud.

“You need to be meticulous in your approach. Completely analyze and go through all details that could relate to any suspicious activity.

“Last but not the least; carefully document all your traffic analysis through reports while running your PPC campaign.”

Click fraud is preventable if campaigns are monitored and managed carefully.

Attract more sales leads from your website!

2011-05-17T11:45:00.002+01:00

Little things in marketing make a big difference so first class attention to detail throughout all online marketing projects comes hand in hand with the service.

Would you like to attract more sales from your website?

Inventive and cost effective online marketing strategies can develop new businesses and expand existing companies at a reduced cost compared to the average online marketing methods.

It’s important not to turn your entire site into a sales pitch; you should be connecting with people and using your site to provide information and ideas. You need to think; what is your website telling your audience about your business? Your website gives your business the opportunity to shine; it alone has the power to kill or supercharge the response rates.

The quality and content of your website has to encourage people to completely trust you and see you in a professional capacity. If my marketing initiatives haven’t generated the response that I hoped for I often ask myself ‘why?’ and more than often I find the answers I’m looking for.

I ensure that my company websites showcase the business skills; I tell the reader why they should come to us and not the competitors.

I often create a page called ‘our services’ or ‘what we do for you.’ I make this a key marketing page where I can showcase what the company has to offer. I make it my chance to win over the viewer, I tell them what my company can do for them and why coming to us rather than a competitor will benefit them.

Calls to action are key! However overdoing them can look like desperation. I ensure they’re placed strategically, preferably after a sales pitch where I have just boasted about the service that my company has to offer.

Attractive content is a must when it comes to website design. It is very important to me that the design of a website is attractive; it needs to grab people’s attention. Websites also need to be user friendly. Simple navigation keeps users happy.

A great piece of advice I can give is to take a back seat and look at your website as a whole, you’ll be surprised at what could be improved.

Market for business is growing in Brazil

2011-04-26T12:28:00.003+01:00

Brazils upcoming market is characterized by large and well-developed agricultural, mining, manufacturing, and service sectors that outweigh that of all other South American countries.

Marketing Guru Waseem Saddique says; “Brazil's strong growth and high interest rates make it an attractive destination for foreign investors.”

Traditionally a very agriculturally based economy, Brazil is known for its production of sugar, coffee and soy beans.

With a population of 178 million, Brazil represents the fifth largest market opportunity in the world — after China, India, Indonesia and the USA. It is also the fifth largest country in the world by geographic size.

Brazil's main financial city is São Paulo, known for its economic importance and its growing number of foreign companies which attracts a significant number of businessmen from all over the world every year.

Brazil is receiving large scale international investment and one of the main reasons behind this is the low property construction costs, maintenance costs and inexpensive land.

With the continued rise of the BRIC nations (Brazil, Russia, India and China), Brazil is expected to continue its speedy upward path.

Brazil has strengthened its place as one of the world’s economic leaders with the discovery of vast quantities of that has continued to strengthen its export trade.

The cost of living in Brazil is approximately 30% lower than in the UK and Europe, and for those with a foreign income there is a guarantee of value for money.

Although Brazil offers very real business opportunities to prospective international investors, those people attempting to do business in the country should be aware of the substantial cultural challenges which await them.

“Due to the various cultural and administrative complexities of the country, local advice and expertise is imperative in the early stages of business development.” Waseem advises.

Although Brazil is a great opportunity to set up or expand your business it is advisable that you do your homework before the move to avoid any unexpected situations.

Get Started With Mobile Search Marketing!

2011-03-05T17:12:00.005Z

Worldwide, the number of consumers who own a mobile phone is far greater than the number who own a computer.

“This means that it is more important than ever for your business to build and grow a mobile presence, irrespective of whether you are trying to sell tickets to an event, rooms in a hotel, cars or houses!” Says marketing expert, Waseem Saddique.

In 12 months the mobile advertising market has grown by 41%. The mobile market represents a new and ever-growing route to market for businesses.

In the UK, ownership of iPhones or Android devices continues to grow rapidly, as does the number of people using phones to search for businesses. Almost 13 million people in the UK alone own a smartphone and over 13.5 million people now surf the internet on their mobile.

“Now is the time to ensure your business has a place in mobile marketing especially if you sell products or services.” Says Waseem.

The way people use the internet is about to change. If the browsing habits of your target market change you will need to adapt your online presence.

When Pay Per Click was born it transformed online advertising, however with the rapid growth of mobile search marketing there are several key differences between online and mobile Pay Per Click.

Mobile PPC ads have different device restrictions, a new viewing context, and the needs of customers are also completely different.

Mobile PPC campaigns should ideally link to mobile websites. Mobile internet users have time restrictions so the PPC ads need to be eye-catching. Mobile PPC can also be targeted according to location due to the introduction of GPS smartphones.

If you have not yet considered mobile marketing for your business, now is the best time to get involved and capture additional mobile traffic.

Google PPC & Online Click Fraud

2011-02-10T11:40:00.005Z

Google Display Network makes advertising on websites easy and effective.

“I can take control of your company’s online advertising not only by running display ad campaigns but also by running successful and accountable PPC campaigns,” says Waseem Saddique, an online marketing expert.

By creating engaging display ads will result in a high click-through rate that leads to more conversions on the Google content network, improving ROI.

Text and display can deliver additional conversions for less. The median advertiser gets 20% of their conversions from display and text on the content network. This median advertiser has a content Cost per Action that’s 2% lower than search.

“Display can compliment your text and sometimes out perform it. I will continue to run reports to determine which works best,” says Waseem.

PPC is an advertising form that works. It can help your business. But, as with any aspect of business, you need to be very aware of what's happening.

Click fraud, also known as Invalid Clicks happens in Pay Per Click online advertising and is considered a type of internet crime.

Since the dawn of PPC in the early 2000s click fraud has been an issue for many online advertisers.

Waseem ensures that click fraud is monitored carefully with the help of Google filters: “Click fraud is a serious online crime and can cause online businesses a considerable amount of unnecessary expenses.”

PPC is a great way to increase a company’s popularity within the marketplace. With click fraud monitored carefully you can be rest assured you won’t suffer unnecessary expenses.

Waseem Saddiques Full Online Marketing Service

2011-01-07T11:32:00.002Z

With a wealth of knowledge in the online marketing industry, Waseem Saddique can create a successful website for any type of business.

Mr Saddique has expert knowledge in online marketing, including SEO, PPC, social media, link building and the design and development of websites.

Waseem provides an excellent level of service to all of his clients. Little things in marketing make a big difference so first class attention to detail throughout all online marketing projects comes hand in hand with his service.

Inventive and cost effective online marketing strategies can develop new businesses and expand existing companies at a reduced cost compared to the average online marketing methods.

Attractive content is a must when it comes to website design.

“It is very important to me that the design of a website is attractive, it needs to grab people’s attention. Websites also need to be user friendly. Simple navigation keeps users happy.”

It is important that landing pages are optimised for SEO purposes. Good SEO ensures that your website appears top on search engines. When a customer has come to your site from typing a keyword into the search engine they will find exactly what they want to.

Waseem links sites that are only relevant to the industry. This way the traffic is genuine.
“Link Building is low cost, highly effective at driving traffic and it can have a dramatic effect on your search engine ranking.”

Link building improves a website’s visibility in natural search results listings when related search terms are used.

Google AdWords is a highly effective but yet affordable way for any company, great or small to advertise online. Mr Saddique offers a range of Google AdWords management services that can sometimes seem a little daunting for new businesses. This means that companies can spend a little but yet achieve amazing results by gaining traffic to their website.

“I talk to businesses about what they want to achieve and research the keywords and phrases and write their ads so that they only encourage qualified customers.”

Mr Saddique’s full service markeiting can save a company a considerable amount of time.

Marketing Expert, Waseem Saddique offers PPC Management

2010-12-08T12:14:00.003Z

Waseem Saddique is offering his PPC management services to companies big and small all over the world to ensure they are successful.

Guiding traffic to any company’s website is the difference between the company succeeding or not. Waseem Saddique is a marketing expert that takes control of PPC to attract traffic to a website and then sustain it.

“I believe that PPC advertising is the key to many businesses success,” says Waseem.

PPC campaigns can be a more complex form of online advertising but with the attention of a professional, sales will go through the roof. Successful PPC can double your visitors which in turn doubles your profit.

“I aim to encourage qualified visitors. To do this I first analyse the company and its goals to gain a full understanding of the specific business requirements.”

The next stage of Waseem’s PPC management service is to select the most productive keywords and phrases that are the most relevant to the service on offer.

Waseem’s service continues by following the marketing campaign straight through to the end with ongoing monitoring.

“You can’t improve if you don’t measure it.”

Waseem keeps track of campaigns and measures the ROI regularly to ensure that that the campaign is continuing to succeed. Generating ROI reports will ensure that the company understands the effectiveness of PPC by comparing results from the campaign and measuring it against the cost of the campaign.

Waseem has extensive knowledge of PPC management systems to ensure that a business has high visibility on search engines to attract more qualified visitors to the website.

“I understand the changing trends of search engines. I can amend the PPC campaign to secure continued performance.”

Revenue can be increased by the development of powerful marketing campaigns that can accelerate traffic to a website. PPC is a direct, instant service whereas Search Engine Optimisation (SEO) is an ongoing benefit. With Pay Per Click (PPC) you only pay for the visitors that the company receives.

Mr Saddique is a PPC expert and can manage your campaign for you.

Online Marketing Trends To Watch Out For Over The Next 12 Months

2010-12-03T18:03:00.003Z

The trends online marketing services providers should be looking out for in the next 12 months have been highlighted by one Waseem Saddique.

Writing for his blog, Waseem Saddique suggested one area marketers could be focusing on is cross-channel optimisation, which will become "imperative" due to the rise of social media sites such as Facebook.

He also noted that only around half of conversions involving Facebook used the site as the last click, so advertisers who merely analysed the final step of their marketing campaigns may be underestimating the importance of the domain to a successful strategy.

Bing would be another area marketers should pay attention to, as Mr Saddique predicted the search engine would continue to gain market share.

ComScore's latest traffic report showed the site increased its number of queries by seven percentage points in October and the expert expects this growth to continue into next year.

The company should be accounting for around 20-25 per cent of marketing volumes, he suggested, adding users needed to ensure full keyword coverage to allow for optimum use of the platform.

Link Building Expert Waseem Saddique Talks Tips!

2010-11-17T16:44:00.003Z

Link Building expert, Waseem Saddique has put together useful tips to help businesses, great and small to generate links.

Link Building is an active program that increases the number of inbound links into a website or cross-linking within a website in order to increase that site's placement in the search engine rankings for specific keywords.

The most important factor that search engines utilise are links. Waseem Saddique is a Link Building expert, he can increase the quantity and also quality of links to your website. This will then increase the importance of your pages by search engines, therefore helping them to rank higher in search results.

“If you follow my simple tips you will double your visitors, and double your profit,” says Waseem.

Traffic is what makes a company successful. Waseem Saddique is a marketing specialist that can generate links to attract traffic and then sustain it.

“90% of my clients I work with are not implementing a cohesive inbound link strategy on a daily basis, despite the majority of them understanding the importance of them.”

Waseem’s favourite link building strategy is to start with your competitors. The three main questions he investigates are; who is linking to them? Are the links from high Google PR sites? What other linking strategies do your competitors have?

“Start with your competitors or who is already ranked in the number one position for the keyword term or phrase you are optimising.”

Mr Saddique believes that the content of a website is key to success. By developing quality content and encouraging others to share it creates quality back links to your website, increasing traffic, which in turn will generate profit.

“Quality content is what search engines like and so will your readers; allow them to comment, bookmark and share.”

Other marketing techniques Waseem has expert knowledge in are, Search Engine Optimisation, Pay-Per-Click and Google AdWords. He offers online businesses all over the world a full project management service to increase their online appearance and sales.

“Get your marketing right and you never need to worry ever again. Get it wrong and you may as well just flush your money down the drain.”

Video Marketing Growing Rapidly

2010-11-12T17:36:00.003Z

Users are uploading over 35 hours of video material per minute onto YouTube, figures released yesterday on the YouTube blog show.

According to Search Engine Watch, this is an increase from the 24 hours reported back in March – meaning a total of 50,400 hours of new footage are being uploaded daily by users across the world. Compared to previous years, this means marketing professionals are now facing double the amount of competitors, and beginning to realise the potential YouTube has to market their services.

There are several reasons to explain the upsurge in uploading volumes, such as YouTube’s increase in file size allowance and the time limit increasing to 15 minutes, allowing more room for utilising video content marketing.

Content marketing on YouTube is usually created through cause-driven videos, video adverts and branded webisodes. This can be integrated with search engine marketing campaigns, and wide-spread media campaigns.

Key ways to optimise YouTube as a marketing tool include customising your channel, making short, snappy virals, and creating niche-targeted playlists.

In light of the news, the Director of Product Management at YouTube, Hunter Walk, said in Search Engine Watch, “…if 3 of the major US networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn’t have broadcast as much content as is uploaded to YouTube every 30 days.”

These are impressive statistics, and with YouTube gradually adding more full-length television shows and movies, visitor numbers are expected to increase drastically.

SEO Expert Waseem Saddique Helps Boost Online Marketing

2010-11-10T10:59:00.002Z

Waseem Saddique is offering his marketing expertise to help online businesses succeed through Search Engine Optimisation.

Search engine optimisation, often referred to as SEO, is an online marketing technique where keywords are optimised in the copy of a website so that it ranks highly in a search engine.

When launching your own online business there are many important factors to take into consideration, but SEO does not always seem to appear to be one of them, Mr Saddique understands that a successful SEO campaign can make a huge difference to your chances of success.

Marketing Guru, Waseem Saddique can make any business shine through SEO. "Search Engine Optimisation is important because it can help your website communicate with your target audience".

Waseem uses different SEO techniques to give a website exposure and gain attention for your business by directing relevant traffic to your website and gain trust.

A website is the most powerful sales technique but if it doesn't rank highly in search engines, it won't get anywhere. Waseem's extensive knowledge of Search Engine Optimisation and Pay Per Click management systems, allow him to take total control of a company's online marketing campaign to ensure that their website has high visibility on search engines and attract more qualified visitors.

"I can take control and produce powerful marketing campaigns to accelerate traffic to a website. SEO is a major investment for any online business, it produces results that last". If SEO isn't considered at the development stage then major changes will need to be made to the copy, however if your website is developed with SEO in mind, they will be optimised effectively, preventing the need for major changes in the future.

Waseem can take management of the content within the site, the tags used, the links created and much more. His management service can save a company a considerable amount of time. Waseem is able to allocate the necessary time to optimise and run marketing campaign. "Search engines change their requirements frequently. I can secure continued performance by amending the campaign on a regular basis".

Often it is tempting to run certain aspects of your business yourself, but in the long run if your marketing campaign is not successful it is wasted time. "SEO is not something you should take on, unless you are highly experienced and have extensive knowledge on the subject".

Mr Saddique is an online marketing Expert and can run your campaign for you.

This article was also published in the San Francisco Chronicle, it can bee seen here.

Google Instant May Boost Mobile Marketing

2010-11-08T14:36:00.002Z

A beta version of Google Instant for mobile devices has been launched in the US.
According to an official Google blog, users of iPhones and Android handsets can access the tool with the click of a button on the search engine's .com site.

The feature works on mobiles in much the same way as the desktop version, by streaming real-time predictive results as a person types in a search term.

On mobile devices, the first suggested link will appear automatically and further results will appear by tapping the screen.

Software engineer Steve Kanefsky advised that pressing enter on the search button will remove the predictions and return pages for the user's specified phrase.

The launch of Google Instant for mobile comes after new research indicated the tool could have a "massive" impact on search engine optimisation if it becomes the norm.

Twitter Implements New Advertising Feature

2010-11-03T11:12:00.003Z

Microblogging site Twitter has begun testing a new advertising feature, which may give internet marketing services another way of reaching consumers.

The Promoted Tweets system allows advertisers to pay to have their messages displayed in individual feeds which the website thinks may be relevant.

Announcing the trial on its official blog, Twitter said the service would initially only be seen by those with HootSuite installed and the company was experimenting with the best times and places to display the ads.

The blog said the organisation would be "carefully looking at how Twitter users react to and engage with Promoted Tweets" and they would be extended across the site "only when we feel we're delivering a high-quality experience".

It went on to say Promoted Tweets would allow people access to accounts and information that they would not otherwise have seen.

A recent report in the New York Times revealed Twitter now has over 175 million users and is continuing to grow at a rate of 370,000 new accounts per day.

The latest internet marketing and SEO news brought to you by marketing expert Waseem Saddique, also a specialist in PPC advertising.

SEO & Marketing Your Business

2010-11-01T11:33:00.002Z

Do you have a business with a website but don't know how to promote it? Well, leave your worries and take the help of SEO, i.e. Search Engine Optimization to do the work for you. Today, approximately 1.2 billion people around the globe have access to the web. Interestingly, this figure accounts for nearly 29% of our planets human population and is projected to sky rocket in coming years.

With internet emerging as a huge market for advertising, more and more business owners are using this medium to promote their products and services. As the internet is not bound to any boundaries, undertaking successful business in the global arena can be quite a tedious job for any enterprise. With around 85% of internet traffic being referred through search engines, it has become nothing but mandatory to take the help of SEO to direct more & more prospective customers to your website.

As a matter of fact, it has been found that 90-95% of business goes to the first couple of search engines page results. These first two pages are the ones where SEO’s domain lies, primary being the first. SEO is a well suited option for enterprises which have partial monetary resources to spend on their website’s promotion.

The days are gone when just by building a website was enough to attract customers. Today hundreds of thousands of business sites are there and it has become a necessity to take professional search engine optimization help to sustain and prosper rather than being lost in this infinite space of web.

Netherlands is #1 For Internet Visitor Frequency In Europe

2010-10-28T15:57:00.001+01:00

UK ranked second, followed by France and Spain

The Netherlands has ranked highest among European countries in terms of frequency of Internet visits with 78.2 visits per visitor in September 2010, nearly 20 more visits per month higher than the European average, according to a report by the Internet marketing research firm comScore.

The UK ranked second with 71.3 visits per visitor, followed by France with 68.4 visits per visitor and Spain with 63.7 visits per visitor, the report stated.

The report revealed that European users aged 15 years and older accessed the Internet on an average 58.9 times in September 2010.

The 11.9 million Internet users in the Netherlands aged 6 or older spent an average of 31.9 hours online in September 2010, with the Web portals category, which includes Microsoft, Yahoo! and AOL, leading the way at 7.2 hours.

Instant messengers ranked second with an average of 6.9 hours per user, followed by social networking sites, such as Hyves, Facebook and Twitter, at 3.5 hours per visitors in September, the report said.

Dutch Internet users spent more time on social networks than on e-mail, multimedia, online gaming, auctions or classifieds sites.

comScore EVP for International Markets Wolf Allisat said the Dutch are rather sophisticated Internet users, as evidenced by their high frequency of usage and engagement with a variety of different online content.

Waseem Saddique Online Marketing

2010-10-25T10:52:00.001+01:00

Waseem Saddique has a wealth of experience in all types of the business start up life cycle, from pre-funding, to venture capital financing, all the way to an IPO.

Waseem has recently signed up a new client, within 4 weeks the website was set up and the online marketing campaign was launched. Within the first week the website bought in over 10,000 visitors and as a result, 200 have already signed up to the service, leaving the client amazed at the online marketing results.

Working with over fifty businesses to provide a range of services that include online marketing, consultancy and sales training, Waseem Saddique has the dexterity to help businesses formulate a strategy for their online marketing that are in line with company goals and develop a business plan that can easily be put into action.

Main experiences include online marketing, “Online marketing guarantees to maximise your exposure to customers. I believe a website must give prospective customers a reason to look around and take action. In order to sell a service, establishing trust is vital to make profit.” A number of solutions are used to maximise the impact that a company’s online marketing efforts have.

Other experiences include search advertising and social advertising, including vast practice with consultative services in a business to business environment.

“I make sure that these main beliefs are all fulfilled, so I can be positive that you will increase your number of new visitors, and more importantly give confidence to past and current customers to return.”

A range of online marketing principles are used to make a company successful. The push and pull principle works by pulling people into the website using attractive content, and then pushing the information to them, subsequently making a profit.

“I believe niche marketing has become a vital part of the online marketing industry to be successful, especially with an online business; you need to know your niche, and market directly to them.”

A successful online marketing process is vital for any company to succeed. A wrong online marketing method is not only time consuming but also expensive. Waseem Saddique works with businesses both large and small to help them maximise the effectiveness of their online marketing.

Assistance has been offered to create a plan to improve the way that a company markets online. Waseem’s professionalism has allowed him to act as a branding consultant to ensure that online marketing messages and images are consistent with company goals providing innovative and cost effective online marketing strategies to develop new businesses at a reduced cost compared to the average online marketing methods.

One of the most important factors for many businesses is to have an excellent driven sales team that can exceed monthly targets. Mr Saddique has the ability to train a sales team to excel in closing deals and also review existing company sales teams and modify it to get your company on the road to success. 28/09/2010 - Press Release

Marketing Expert, Waseem Saddique Makes AdWords Less Daunting for New Businesses

2010-10-25T10:50:00.002+01:00

Waseem Saddique is offering his marketing expertise to companies all over the world to perfect their online marketing strategies.

Traffic is the backbone to any company’s website. Waseem Saddique is a marketing specialist that can use AdWords to attract traffic and then sustain it.

“Double your visitors, double your profit,” is Waseem’s key principle.

“I talk to businesses about what they want to achieve and research the keywords and phrases and write their ads so that they only encourage qualified customers.”

Waseem’s service doesn’t stop here, he follows the marketing campaign straight through to the end by testing what he has already put in place and then conducting research. A report is then filed every week to keep the business informed about their campaign.

“A website can be the most powerful sales technique but without a successful Adwords campaign a business won’t get anywhere,” Says the marketing Guru.

Waseem has extensive knowledge of Search Engine Optimisation and all the major PPC management systems to ensure that a business has high visibility on search engines, therefore attracting more qualified visitors to the website.

“SEO should be seen as an investment, not a cost. It produces results that will last and is not a one hit wonder”.

Waseem understands that successful SEO and PPC campaigns will attract hundreds if not thousands of visitors to a website every day.

Mr Saddique’s PPC Management service can save a company a considerable amount of time. If the main role of the company’s manager is to oversee other projects and marketing initiatives, pay per click management is a solution that saves a considerable amount of time. Waseem is able to allocate the necessary time to optimise and run the campaign.

“Search engines change their requirements. I can amend the campaign to secure continued performance”.

A PPC management service will know about changes to search engine requirements and will action them to the best advantage. - 20 -10-2010 Press Release.

Nintendos New Marketing Campaign

2010-10-25T10:45:00.003+01:00

A burlesque dancer, a vicar, and the Ealing Jades Rugby Team… Not the set-up to a filthy joke, alas – but Nintendo’s new marketing campaign is still quite revealing.
Yeah, it’s all the usual ‘Nintendo-y’ stuff: focus on players sat in inoffensive domestic environments and ‘normalise’ games. The new ads take that to the extreme – no mention of games until half-way in.

Yet it also sends a subtle message. iPad, Move and Kinect want to erode Wii and DS’ grip. And Nintendo has seen hardware sales slow this year. But there’s still some distance for all to cover when cementing games in the hearts of your average consumer. The market slump shows games are still considered fair-weather entertainment by many.

Here’s hoping Microsoft and Sony, also betting big on attracting non-gamer audiences, are paying attention. Making games more credible is just as much their responsibility as Nintendo’s.

Email Marketing Good For Environment

2010-10-22T09:53:00.000+01:00

Email marketing is much better for the environment that more traditional forms of marketing - including door drops, it has been claimed.
According to the Guardian, email has just one-60th the carbon footprint of a standard letter.

"Although 78 per cent of incoming emails sent are spam, these messages account for just 22 per cent of the total footprint of a typical email account because, although they are a pain, you deal with them quickly," the news provider claimed.

It added: "A genuine email has a bigger carbon footprint, simply because it takes time to deal with."

However, the paper claims that the ease of use of email, and the fact that email marketing campaigns can be delivered to thousands of people's inboxes simultaneously means that the platform may not actually result in a CO2 saving.

And, an increase in the carbon footprint of email marketing is almost a certainty as businesses ramp up their spending on the medium, according to new research from Eloqua.

Revolutionising The Internet: Social Media Marketing

2010-10-21T12:03:00.000+01:00

The Internet has (and, if it hasn’t, it will) transform the way natural products industry companies communicate with their customers. That transformation is accelerating at an astonishing pace

as a result of social networking sites, such as Facebook, Twitter, YouTube and about 50 other sites that can help distribute marketing messages.

More than ever, customers are sharing their experiences and opinions, good and bad, with global audiences on blogs, social networks and review sites, literally at the touch of a button. Those opinions have the potential for shaping, controlling and redefining marketing messages, as well as the reputation of companies. Most companies, especially in the supplement industry, are still unaware of the existence or benefits of social media marketing. However, those that are aware have not adapted to the speed at which social media marketing is revolutionizing the way companies communicate with customers and potential customers and the way consumers are voicing their opinions about companies and their products.

Social media experts believe the day of the one-way message controlled by brand owners may—at least for now—be dying. I would agree. The question to ask now is no longer how are your customers playing back the message you told them. It's what message are they are spreading to others? This is in part due to the development of social media.

The ever-increasing number of social networking sites, blogs and customer review sites makes it a greater challenge for brand owners to manage marketing messages, reputations and intellectual property assets online. That challenge will undoubtedly intensify as the number of participants on user-generated content sites explodes to an estimated 1 billion by 2012. It is also estimated that there will be 40 billion “tweets" on Twitter in 2010. Clearly, the pace at which people are using social media networks to connect with “friends" and seek out online relationships with business is exploding. This is why the smart companies see social media as an opportunity to connect with individuals or groups in this manner. Online media has opened an entirely new path to reaching target audiences.

Google to Launch Online Course to Cover PPC Marketing

2010-10-20T12:23:00.000+01:00

Posting on the blog for its pay per click marketing service AdWords, Gordon Zhu said the one-hour, interactive session will take place on October 20th.

"Remarketing is a simple way to connect with your website visitors," he added.

It works by allowing advertisers to show tailored offers, such as last minute discounts, to people who have already visited their website via the Google Display Network.

The online course, which will include a question and answer session, will cover the benefits of the practice, as well as a guide to setting up remarketing in an AdWords account.

In a recent article for Search Engine Land, John Perich said remarketing could help firms to boost their acquisition rates by offering them a second opportunity to attract potential customers who did not convert the first time around.

News brought to you by Waseem Saddique– expert in SEO, Search Marketing and Website Conversion Enhancement services.

Marketing Guru, Waseem Saddique Makes AdWords Less Daunting for New Businesses

2010-10-19T22:44:00.000+01:00

Press Release

Weseem Saddique is offering his marketing expertise to companies all over the world to perfect their online marketing strategies.

Traffic is the backbone to any company’s website. Waseem Saddique is a marketing specialist that can use Google AdWords to drive traffic and then sustain it.

“Double your visitors, double your profit,” is Waseem’s key principle.

“I talk to businesses about what they want to achieve and research the keywords and phrases and write their ads so that they only encourage qualified customers.”

“A website can be the most powerful sales technique but without a successful Adwords campaign a business won’t get anywhere,” Says the marketing Guru.

“SEO should be seen as an investment, not a cost. It produces results that will last and is not a one hit wonder”.

Waseem understands that successful SEO and PPC campaigns will attract hundreds if not thousands of visitors to a website every day.

“Search engines change their requirements. I can amend the campaign to secure continued performance”.

A PPC management service will know about changes to search engine requirements and will action them to the best advantage.

Waseem Saddique - Marketing Consultant and Sales Expert

2010-09-20T12:00:00.001+01:00

Waseem Saddique has worked with over 50 businesses providing marketing services, marketing consultancy and sales training that have and can include:

Internet marketing consultancy to improve the way that you market online and to integrate it into your marketing plan
To act as a branding consultant to ensure your marketing messages and image are consistent with what you want to achieve
To provide innovative and cost effective marketing strategies to develop new business at a reduced cost compared to "normal marketing methods"
Training your sales teams on how to close more deals
Reviewing your existing sales process to modify it and to give your sales teams the best chance of success
To help you formulate a strategy for your marketing in line with your company goals
To help you develop a marketing plan that you can easily put into action!

...or it could be a simple as just reviewing what you are currently doing and making recommendations. Whatever the challenge, Waseem can assist you!