It’s time to start understanding your mobile audience;
People looking for your goods or services whilst on the go or whilst taking a
break from desktop technology.
Recent reports from PPC Management Company Marin Software have
revealed forecasts of 50 percent of all paid advertising being done on mobile
devices.
In 2013 Cost Per Click (CPC) increased at a much higher rate
on mobile devices than on desktop devices. Forecasts from eMarketer show that
ad spend on desktop devices will plummet during 2014.
Mobile advertising specialist’s from Waseem Saddique MarketingServices in Birmingham have said “In the last three years we have seen
drastic statistical differences in yearly forecasts and analysis in the mobile
advertising world, it’s certain that mobile advertising is a forever expanding
online marketing factor.”
Reports from PPC experts have revealed that the average
click-through rate in 2013 on a smartphone was 3.75 percent. Click through
rates of 2.70 percent were recorded on tablets and 2.29 percent on desktop
devices.
A PPC Analyst from Waseem Saddique Marketing Services
in Birmingham says “If you are spending money on mobile advertising then it’s
vital that your main focus is achieving high ad position on mobile devices.
Your mobile ads will rank much better if you are able to create landing pages
that are specifically designed for use on mobile devices.”
To learn more about Online Marketing, PPC, SEO, About WaseemSaddique Marketing Services in Birmingham, Visit our blog at www.waseemsaddique.blogspot.com
