PPC marketing doesn’t need to break the bank

Successful online marketing is an invaluable step for any business seeking to increase awareness of the services they are offering and engage with potential clients.

Marketing expert, Waseem Saddique is offering his expert knowledge on how not to break the bank with Pay Per Click (PPC) Marketing.

With an understanding of the resources available, an online marketing campaign can be one of the most cost-effective ways of maximising your business’s potential.

“It is wise to set aside a portion of your budget for paid advertisements on Google. These paid ads will become the first results that potential customers will see when they make a search,” Says Waseem.

Although Pay Per Click (PPC) advertising requires a financial investment, if successful the ROI can be extensive. Research shows that approximately 60% of people click on organic results, leaving 40% of potential customers lost if a PPC campaign is not run.

Guiding traffic to a website is great to increase awareness of the services you are offering which in turn can increase revenue. PPC is great for new websites by giving a direct instant service although it is vital to keep within the budget that has been set.

“The first step of PPC marketing is to understand what you want to achieve for the budget that has been set. Research the keywords and phrases and then write ads directed to qualified customers,” continues Waseem.

Once PPC ads have been written, choose the keywords relevant to the campaign to link to the ad.

Both Google AdWords and Microsoft adCenter offer a service where ads can be set to target metropolitan areas, individual cities or even zip codes within those cities so that your budget is spent on a well-targeted audience: In AdWords, you can even limit your ads to show within a certain radius of your location.

“By restricting your ads in this manner, advertisers can ensure that they aren’t wasting money on users outside their target market,” advises Waseem.

Geographical regions can be set almost instantaneously by adjusting your campaign settings.

“PPC campaigns can double visitors and if successful can double profit. But you will need to keep track of campaigns to ensure that it is continuing to succeed and that you are within your budget,” Waseem Saddique recommends.

A great thing about PPC is that the Return on Investment (ROI) can be measured. This way if it doesn’t pay for itself in conversions it can be adjusted accordingly.

PPC marketing is one of the most instant services to make people aware of the service on offer but it is important to stick to budgets and to keep reports this way Pay Per Click (PPC) advertising won’t break the bank.

Click Fraud: Is Your Account Protected?

Over the past few years the internet has significantly grown. This growth has not only boosted the online advertising industry but also in particular the PPC market.

Although great things have come out of the world wide web, the ugly issue of click fraud has come about.

Click fraud, also known as Invalid Clicks happens in Pay Per Click online advertising and is considered a type of internet crime.

Since the dawn of PPC in the early 2000s click fraud has been an issue for many online advertisers.

Click fraud occurs when a person, automated script or computer program imitates a continuous number of clicks. It can be for the financial gain of the clicker, or to deplete the funds of the advertiser.

Google is continuously worked on this problem but to keep your account protected, marketing expert, Waseem Saddique offers these useful tips.

“You should always track your campaigns. There is a very important relationship between managing and monitoring your account,” Says Waseem.

Google AdWords has two handy resources that can be used to track campaigns; Account Performance and Campaign Performance. These two resources will allow you to see the percentage of clicks that Google thinks are irrelevant or ‘not good’.

“In countries where there is a low labour rate, people are employed to power click fraud efforts. It is therefore wise to choose which countries your ads will be displayed.”

By limiting the locations where you have the ads displayed, you will automatically get more conversions due to target clicks, furthermore your website will be less prone to click fraud.

“You need to be meticulous in your approach. Completely analyze and go through all details that could relate to any suspicious activity.

“Last but not the least; carefully document all your traffic analysis through reports while running your PPC campaign.”

Click fraud is preventable if campaigns are monitored and managed carefully.

Marketing Expert, Waseem Saddique Makes AdWords Less Daunting for New Businesses

Waseem Saddique is offering his marketing expertise to companies all over the world to perfect their online marketing strategies.

Traffic is the backbone to any company’s website. Waseem Saddique is a marketing specialist that can use AdWords to attract traffic and then sustain it.

“Double your visitors, double your profit,” is Waseem’s key principle.

Google AdWords is a highly effective but yet affordable way for any company, great or small to advertise online. Mr Saddique offers a range of Google AdWords management services that can sometimes seem a little daunting for new businesses. This means that companies can spend a little but yet achieve amazing results by gaining traffic to their website.

“I talk to businesses about what they want to achieve and research the keywords and phrases and write their ads so that they only encourage qualified customers.”

Waseem’s service doesn’t stop here, he follows the marketing campaign straight through to the end by testing what he has already put in place and then conducting research. A report is then filed every week to keep the business informed about their campaign.

“A website can be the most powerful sales technique but without a successful Adwords campaign a business won’t get anywhere,” Says the marketing Guru.

Waseem has extensive knowledge of Search Engine Optimisation and all the major PPC management systems to ensure that a business has high visibility on search engines, therefore attracting more qualified visitors to the website.

Revenue can be increased by the development of powerful marketing campaigns that can accelerate traffic to a website. PPC is a direct, instant service whereas Search Engine Optimisation (SEO) is an ongoing benefit. With Pay Per Click (PPC) you only pay for the visitors that the company receives.

“SEO should be seen as an investment, not a cost. It produces results that will last and is not a one hit wonder”.

Waseem understands that successful SEO and PPC campaigns will attract hundreds if not thousands of visitors to a website every day.

Mr Saddique’s PPC Management service can save a company a considerable amount of time. If the main role of the company’s manager is to oversee other projects and marketing initiatives, pay per click management is a solution that saves a considerable amount of time. Waseem is able to allocate the necessary time to optimise and run the campaign.

“Search engines change their requirements. I can amend the campaign to secure continued performance”.

A PPC management service will know about changes to search engine requirements and will action them to the best advantage. - 20 -10-2010 Press Release.