Search engine optimisation (SEO) is the practice of making additions or changes to websites in order to help improve search rankings on search engines such-as Google, Yahoo and Bing.
Internal links:
Waseem Saddique Marketing
suggests using internal links wherever and as much as possible. This does not
only make the users browsing experience much easier, it also helps search
engines to understand your websites structure.
Original engaging copy:
“Never copy and paste content” a Birmingham based Waseem Saddique Marketing spokesman has said
If duplicate content is discovered by a major search engine such as Google then
the website that has done so will be penalised meaning rankings are affected.
It’s always best to use original engaging copy.
Page content:
Copy writing specialists at WaseemSaddique Marketing in Birmingham suggest that all pages on a
professional website should have a minimum of 300 words as a rule of thumb. The
text should always include information that’s relevant to the page, giving
users a much better experience on your website. Using this tip will help to
improve your page rank and will mean avoiding high bounce rates which can often
cause negative impact on your rankings.
Effective URL’s:
Including a keyword in your businesses domain name is a
great start, this can help users find the exact site/ product that they are
looking for. On advertising programmes such-as Google Adwords or Yahoo Search;
you’re given the opportunity to have a display URL. Waseem Saddique Marketing suggests using
this opportunity to your advantage. This not only engages the user searching
for your product, but shows search engines how relevant your content is to the
display URL you have chosen.
To read more about online marketing, PPC, SEO, Waseem
Saddique and Birmingham, visit our blog at www.waseemsaddique.blogspot.co.uk
