Basic SEO: Getting started

Waseem Saddique Marketing experts reveal some top tips for getting started with your basic SEO.

Keywords, Lots of them!

You should always research your keywords before putting them into your content on your website. Be conscious of placing appropriate keywords throughout every aspect of your site including URL’s, Titles, Image names, Page Content. AVOID KEYWORD OVERLOAD: Having too many keywords on your site could mean you are seen as having too much spam content which search engine robots are programmed to ignore sites that are guilty of keyword overload.

A  Sat Nav that won’t let you drive into a river.

Creating a sitemap for your website makes it possible for users to navigate much more easily. A sitemap is a page that lists and links all of your websites major pages. A website developer from Waseem Saddique Marketing said “It’s best for users to only have to click a small number of times to get to the page they are looking for.”

Goodbye to old fashioned content

Waseem Saddique Marketing experts suggest creating fresh, unique content for your website. This will engage users and of course improve your general SEO if you include the right amount of well researched keywords. Users prefer sites that are kept up to date with useful information. A great way to ensure that your website gets new content on a frequent basis is to integrate a blog!

Tweet, Update and Share

Social media distribution is important for any SEO strategy. Social media sites should be used by your business to distribute links that direct users to fresh content including news updates, articles, company announcements etc. “This strategy can help you multiply your links visibility from internet and social media users” a Waseem Saddique Marketing expert from Birmingham has said.

To read more about online marketing, PPC,SEO, About Waseem and Birmingham, visit our blog at www.waseemsaddique.blogspot.com  

Improving your Search Engine Rankings

Waseem Saddique Marketing experts reveal 3 top tips to improve your websites search engine ranking.

Create great content:

Waseem Saddique Marketing experts from Birmingham say it’s best to start by establishing what makes your company great. Make your websites content unique and different from your competitors. Your customers need to see your company as a leader in the industry you specialise in. A website with original and fresh content is much more appealing to users and relevant content allows them to have a much better browsing experience. Writing relevant content for your website will engage users and build credibility in the industry as you will become a trusted resource for information.

Use social media:

Social media is one of the best platforms to promote your company’s website or blog. If you share interesting, engaging content with people who take interest in your social media pages then you’re more likely to gain likes, comments and shares. Google takes note of this which contributes to ranking your website higher on its search engine. A Waseem Saddique Marketing spokesperson from Birmingham has said “Social media is one of the best free advertising sources around.”

Monitor Performance:

Using tools such-as Google Analytics can help your to see how many users are interacting with your website. SEO Specialists at Waseem Saddique Marketing have said “it’s vital to monitor your websites performance in order to determine what users are most interested in.” Keeping a close eye on what pages are attracting the highest number of unique visitors can help you make changes to lower performing pages. Monitoring your keywords is also a must in order to know what keywords are driving the most traffic to your website.

To read more about online marketing, PPC, SEO, About Waseem and Birmingham, visit our blog at www.waseemsaddique.blogspot.co.uk

Birmingham marketing experts reveal SEO tips

Search engine optimisation (SEO) is the practice of making additions or changes to websites in order to help improve search rankings on search engines such-as Google, Yahoo and Bing.

Internal links:

Waseem Saddique Marketing suggests using internal links wherever and as much as possible. This does not only make the users browsing experience much easier, it also helps search engines to understand your websites structure.

Original engaging copy:

“Never copy and paste content” a Birmingham based Waseem Saddique Marketing spokesman has said If duplicate content is discovered by a major search engine such as Google then the website that has done so will be penalised meaning rankings are affected. It’s always best to use original engaging copy.

Page content:

Copy writing specialists at WaseemSaddique Marketing in Birmingham suggest that all pages on a professional website should have a minimum of 300 words as a rule of thumb. The text should always include information that’s relevant to the page, giving users a much better experience on your website. Using this tip will help to improve your page rank and will mean avoiding high bounce rates which can often cause negative impact on your rankings.

Effective URL’s:

Including a keyword in your businesses domain name is a great start, this can help users find the exact site/ product that they are looking for. On advertising programmes such-as Google Adwords or Yahoo Search; you’re given the opportunity to have a display URL. Waseem Saddique Marketing suggests using this opportunity to your advantage. This not only engages the user searching for your product, but shows search engines how relevant your content is to the display URL you have chosen.

To read more about online marketing, PPC, SEO, Waseem Saddique and Birmingham, visit our blog at www.waseemsaddique.blogspot.co.uk

Customer Testimonials, a Waseem Saddique Marketing Guide

Waseem Saddique Marketing Services explores the power of customer testimonials and provides a definitive ‘how to’ guide for presenting them to your audience.

Facebook founder Mark Zuckerberg once said: “People influence people – nothing influences people more than a recommendation from a trusted friend or colleague. A trusted referral influences more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

Waseem Saddique asserts: “Arguably the best word-of-mouth advertising for products or services takes place between parents, especially Mums. Nothing matters more to a parent than their child, so when purchasing products for their offspring, especially their first-born, they will seek an opinion from other parents that have used the product or service.”

Did you know? According to helpscout.net 70% of consumers say they look at product reviews and testimonials before considering a purchase. 

Given the power of the customer testimonial, Waseem Saddique Birmingham provides some top tips for presenting your testimonials in a way that captivates.

1. Increase Trust With The Use Of Photos 
Recent research into increasing perceived trust through the use of photographs found that photographs make facts and statements more valuable, regardless of whether the photo is related to the subject.

Photos are known to enhance the persuasiveness of a testimonial when compared with simple text based testimonials. One customer focus group determined that testimonials including pictures are more honest than those without them.

2. Use Testimonials That Tell A Story
Jeremy Dean, a psychologist, acknowledges that ‘transportation leads to persuasion’. Short, samey testimonials lack conviction and are often deemed unconvincing. However, a testimonial that details the initial problem and then refers to your product or service as the solution is known to have more of a ‘psychological’ impact.

For example:

“Superb marketing service. Communicated my message perfectly.”

Good, but the kind of testimonial that you see on many sites.

In comparison, this example represents a much more compelling testimonial:

“Despite trying every marketing service I knew to help with this unique campaign I found that everyone I tried to get help from said they were unable to assist. This had been going on for months and I didn’t think my marketing campaign would ever get off the ground.

Fortunately, the A to B marketing service proved to be the difference. They dug deep, formulated a plan and put together a marketing strategy & campaign that got the result I wanted.”

Much more compelling, don’t you think?

3. Communicate With The Inner Ego of Your Customers
Waseem Saddique asks: “Why is it that personal referrals from friends have much more influence than a multi-million pound advertisement? The answer is simple friends provide an honest assessment that keeps your best interests in mind.”

It has yet to be discovered, an advertisement that has the power to influence as much as simple word-of-mouth recommendations, regardless of a company’s marketing budget or social media influence.

Helpscout.net writes – “Despite their best efforts, it’s impossible for entrepreneurs to create a personal recommendation for every potential customer that might come their way.  The next best option? Tap into the power of implicit egotism, our bias to be more interested, trusting and favourable toward people who are similar to us.”

Formed in 2007 in Birmingham, Waseem Saddique Marketing Services has consistently provided small to medium enterprises, as well as larger corporate firms, with a range of digital marketing & online solutions. 

The 4G revolution: Birmingham based, Waseem Saddique Marketing Services, welcomes 4G technology.

With much of the world’s data going mobile, businesses across the globe are adapting their online marketing campaigns for mobile technology such as smartphones and tablets. 

Companies that have not adapted their internet marketing strategies for the mobile market are being urged to ‘get on board’. In a bid to cope with more data going mobile, 4G technology has recently been launched to process all data at much quicker speeds.

Waseem Saddique comments: “If businesses do not respond to the rise in mobile technology usage and adapt online marketing campaigns accordingly, a number of companies will fast go out of business.”

There are a number of factors behind the need for 4G technology, most important of which is to manage the massive rise in the use of mobile data. As consumers frequently access social media sites, personal e-mail accounts and mobile applications whilst on the go, 4G technology has been launched to allow consumers to access data on a much quicker scale.

Waseem Saddique states: “4G technology is set to revolutionise the speed at which consumers can access information whilst on the move. Therefore, business competitiveness to get their brand in front of potential clients will intensify. The only way this can be done is to develop innovative online marketing strategies that can be adapted for use with mobile technology.”

Predominantly, social media sites, including Facebook, Twitter and Youtube, are the most frequently accessed applications via mobile gadgets. 4G technology means mobile gadget users can access such applications much more swiftly when compared with 3G technology.

According to the Chetan report, the mobile market is set to generate $1.5 trillion in revenue over the next 12 months, thanks to the introduction of 4G technology. From a business perspective, worldwide figures for mobile gadget owners are set to surge; therefore there has never been a better time for business owners to develop internet marketing strategies adapted for mobile technology.

Despite early ‘teething’ problems, 4G technology will change the face of the mobile market and in order for businesses to reap the benefits, they need to adapt to consumer needs and modify online marketing strategies to embrace the growing domination of mobile devices.

In a bid to assist clients with adjusting online marketing campaigns for mobile devices, Waseem Saddique Marketing Services offers comprehensive advice and guidance.

Mr Saddique concludes: “4G technology represents a new era for businesses and alongside welcoming the new technology, Waseem Saddique Marketing Services aims to assist clients in maximising the potential of what 4G has to offer.”

The Social Savvy Solution: Waseem Saddique Marketing Services Announces Record Number of Businesses Using Social Media.

As the number of internet users on a global scale rises to 2 billion, Waseem Saddique Marketing, a Birmingham based marketing consultancy, announces a record number of businesses are turning to Social Media to enhance their internet marketing campaigns.

According to a report released by Forbes, a record 81% of businesses worldwide are now utilising Social Media as a form of online marketing. Due to this surge, Waseem Saddique Marketing has revealed growing interest in the use of its marketing consultancy services.

Waseem Saddique, CEO of Waseem Saddique Marketing Services, commented: “Businesses are becoming far more aware of the impact of Social Media platforms such as Facebook, Twitter, Youtube and LinkedIn and they are looking to maximise the potential of such sites to increase customer bases and become more interactive with their consumers.”

Many of the businesses represented by the 81% figure now employ staff dedicated solely to providing that social savvy solution. Waseem Saddique Marketing is pleased to report increased use of their service as businesses make contact in need of advice and guidance on using Social Media to enhance online marketing strategies.

Social Media has become a widespread phenomenon, with a distinctive allure and the capability to reach out to audiences through laptops, smartphones, tablets and a whole host of other means. Basically, there is no escaping the reality that it has become an integral part of society that many cannot do without.

This latest announcement from Waseem Saddique Marketing Services comes as no surprise as businesses do battle to keep themselves ahead of competitors and in the sight of target audiences.

Waseem Saddique states: “Many businesses have turned to Social Media because of the reach it provides and the simplicity of being able to interact with potential customers. Social Media sites also allow for fresh and innovative approaches to online marketing campaigns.”

Further factors behind businesses increasing their use of Social Media have been revealed by SocialStatistics.com

One in every nine people on Earth is on Facebook (this number is calculated by dividing the planet’s 6.94 billion people by Facebook’s 750 million users).

People spend 700 billion minutes per month on Facebook.

Each Facebook user spends, on average, 15 hours and 33 minutes a month on the site.

More than 250 million people access Facebook through their mobile devices.

More than 2.5 million websites have integrated with Facebook.

30 billion pieces of content are shared on Facebook each month.

300,000 users helped translate Facebook into 70 languages.

People on Facebook install 20 million “Apps” every day.

YouTube has 490 million unique users who visit every month (correct as of February 2011).

YouTube generates 92 billion page views per month (these YouTube stats don’t include videos viewed on phones and embedded in websites).

Users on YouTube spend a total of 2.9 billion hours per month (326,294 years).

Wikipedia hosts 17 million articles.

Wikipedia authors total over 91,000 contributors.

People upload 3,000 images to Flickr (the photo sharing social media site) every minute.

Flickr hosts over 5 billion images.

190 million average Tweets per day occur on Twitter (correct as of May 2011).

Twitter is handling 1.6 billion queries per day.

Twitter is adding nearly 500,000 users a day.

Google+ has more than 25 million users.

Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days).

Trick or Tweet? Waseem Saddique Marketing Services offers some top tips for using Twitter effectively for your business this Halloween.

Social Media platforms, like Twitter, Facebook and many others, have revolutionised the way in which businesses approach online marketing. In this article Birmingham based, internet marketing consultant, Waseem Saddique, unveils some of the techniques that will increase the impact of promoting your business via Twitter this Halloween.

Evidence from marketing studies suggest that consumer interest in businesses is greatly increased during seasonal occasions such as Christmas, Halloween, Easter, Valentine’s day and so on. In the age of Social Media, companies have recognised that, increased online marketing activity through resources such as Twitter enables them to attract the attention of consumers on a massive scale during these ‘festive’ periods.

Waseem Saddique comments: “There are a number of techniques that will enable your business to increase your audience reach this Halloween. Often the issue is that many businesses are just completely unaware of some of the features that Social Media platforms, such as Twitter, possess and how these features can be utilised to raise the profile of a business above that of competitors.”  

Some top tips

Learn to use Twitter as a search tool – Many businesses do not perceive Twitter to be a search tool, however, utilising the ‘advanced search feature’ on Twitter can greatly increase the impact of online marketing as it allows companies to track top trending topics, monitor competitor activity, connect with specific target audiences and widen the scope of people that a social media campaign can reach.

Maximise hash tag usage – The Twitter hash tag provides a simple way for people to identify tweets that follow a common thread. For business purposes, hash tags allow companies to raise brand awareness and to create ‘audience communities’ that share an interest in particular subjects. In this case, if a business was to hash tag ‘#Halloween’ any company referencing Halloween within a posted tweet, would reach an audience interested in the topic of Halloween.

Post regularly – As with all Social Media platforms, the need to post regularly is paramount. The more regular the tweets, the more regular the interaction, which in turn protects the longevity of your brand appearing on Twitter.

Condense your campaign – One of the benefits of Twitter is that it ‘forces’ businesses to say less in order to have a greater impact. Twitter posts are restricted by a maximum character count, which means that creativity in what is posted is a must. A ‘less is more’ approach needs to be adopted when it comes to internet marketing via Twitter.

Waseem Saddique advises: “Learn to scale back your content, identify the key words you want to get across to your audience and make your Tweet persuasive, give the consumer a reason to engage and interact with a Tweet. ‘Festive’ seasons, such as Halloween, certainly present an ideal opportunity to generate topical debate.”   

The benefits

It is worth noting that Twitter has over 100 million active users with an average 250 million Tweets posted on a daily basis. Furthermore, 50% of active Twitter users sign in daily. Therefore, becoming familiar with some of the advanced features that Twitter has to offer, could prove to be the difference in running an effective Social Media campaign this Halloween.

SEO Web Marketing can change the fortunes of your business

Birmingham based marketing specialist, Waseem Saddique, offers an insight into the advantages of SEO marketing.

There are many distinct advantages to using a Birmingham based SEO web marketing service. Search Engine Optimisation, commonly referred to as SEO, is a vital tool when constructing a successful marketing campaign. Any business that is genuine about establishing a serious online presence has to consider the impact of SEO. Nowadays, most businesses are adamant that SEO must be factored into all online marketing strategies.

The right Birmingham based SEO Marketing Services Company would offer you the following factors to convince you that SEO can increase the fortunes of your business.

It’s cost effective and affordable – The process of finding SEO services that are affordable is relatively straightforward. When you take into account the ROI potential, those companies that offer great SEO services will also offer outstanding value for money. In attracting the relevant customers to your site you increase profitability; therefore your initial monetary outlay is retrieved instantly, putting money back in your pocket. This in turn means you have covered the expenses of your SEO campaign and in the long-run it makes financial sense.

It’s a simple way to connect with your target audience – Optimising your website with a number of keywords, enhances the possibility that your ideal audience will be able to locate it. Whilst your site may already attract a high volume of visitors, they are not necessarily the kind of client you’re looking to target. Waseem Saddique comments: “Quality SEO can generate quality leads to increase profits as the audience it hits has a genuine need to utilise your service.”

It will increase your conversion rate – Following on from attracting the right type of audience, drawing them in builds a rapport with them and results in much better conversion rates. Well-constructed SEO should feature good quality content on your website that is engaging, optimised and provides a good density of keywords as this will vastly improve the conversion rate of any site.

SEO is versatile and customizable – If you’ve chosen the right Birmingham based SEO Marketing Services Company they would implement an SEO strategy that is completely tailored to meet the requirements of your company. Having that flexibility to adapt your SEO campaign will be vital in keeping pace with your competitors and maintaining a strong online presence.

It offers your business a form of online longevity – Short term marketing solutions are relatively pointless, requiring vast amounts of effort, very poor returns and they end up wasting precious time and money. The beauty of SEO is that it operates at its best when implemented on a long term scale, delivering good quality leads, that translate into increased profits and establishing a brand that is made recognisable to your target audience. Overall, this will keep customers coming back because a client business relationship has been established.

SEO is easy to analyse – If your SEO campaign has been implemented correctly the immediate impact would be simple to analyse. However, an SEO Marketing Services Company can also draw on vital statistical data to provide your company with detailed reports on how your company measures up when competing for clients on the world-wide-web.

In summary, utilising the services of a Birmingham based SEO Web Marketing Services company will transform the fortunes of your business. SEO opens the door for businesses to explore vast areas that they may have never explored before and increases marketing potential. Your business could reach further when using SEO, increasing the standard of client that you attract and your profit margins.