Improving your Search Engine Rankings

Waseem Saddique Marketing experts reveal 3 top tips to improve your websites search engine ranking.

Create great content:

Waseem Saddique Marketing experts from Birmingham say it’s best to start by establishing what makes your company great. Make your websites content unique and different from your competitors. Your customers need to see your company as a leader in the industry you specialise in. A website with original and fresh content is much more appealing to users and relevant content allows them to have a much better browsing experience. Writing relevant content for your website will engage users and build credibility in the industry as you will become a trusted resource for information.

Use social media:

Social media is one of the best platforms to promote your company’s website or blog. If you share interesting, engaging content with people who take interest in your social media pages then you’re more likely to gain likes, comments and shares. Google takes note of this which contributes to ranking your website higher on its search engine. A Waseem Saddique Marketing spokesperson from Birmingham has said “Social media is one of the best free advertising sources around.”

Monitor Performance:

Using tools such-as Google Analytics can help your to see how many users are interacting with your website. SEO Specialists at Waseem Saddique Marketing have said “it’s vital to monitor your websites performance in order to determine what users are most interested in.” Keeping a close eye on what pages are attracting the highest number of unique visitors can help you make changes to lower performing pages. Monitoring your keywords is also a must in order to know what keywords are driving the most traffic to your website.

To read more about online marketing, PPC, SEO, About Waseem and Birmingham, visit our blog at www.waseemsaddique.blogspot.co.uk

What’s the ‘Cloud’ & is it the Future of Digital Content Storage? Waseem Saddique Marketing Investigates

The ‘Cloud’ is arguably the hottest trending topic in marketing at present, but what’s all the fuss about? Waseem Saddique Marketing Services investigates the ‘buzz’ behind the ‘Cloud’.

Waseem Saddique comments: “In a recent statement issued by Gartner Inc. the company predicted that 2013 will see one-third of consumers’ digital-content stored in the ‘Cloud’ system. However, a number of consumers have been left baffled as to what the ‘Cloud’ system is.”

What is the ‘Cloud?’

In order to explain the concept of the ‘Cloud’ here’s a simple analogy.

Previous technologies such as floppy disks, CD’s and even USB drives provided you with a physical piece of hardware on which you could store those important files, music and photographs.

The ‘Cloud’ removes the ‘physical hardware’ aspect so photos featured on Facebook, or movies streamed via ‘Love Film’ for instance, are not stored on the hard drive of a computer it’s stored somewhere else, the ‘Cloud’.

The simplest explanation given is that the Cloud is simply a form of Internet storage. A number of technology specialists would argue that it is more complex than that and of course it is, but based on the assumption we’re not all technologically savvy, this explanation will suffice.

In technological terms, the Cloud, otherwise known as cloud computing, refers to data that is hosted on or operates via an Internet server. A number of major digital marketing service providers have such servers in place including: Yahoo, Google, Facebook and Apple.

‘Cloud’ Benefits   

Arguably the greatest benefit of using ‘Cloud’-based services or ‘Cloud’ computing is that your data is not stored on one device, it’s accessible across multiple devices. You can access e-mails and other applications from any computer. Furthermore, with cloud storage facilities such as Google Drive, SugarSync and Dropbox, you have the capacity to store those important files.

Another great perk of ‘Cloud’ storage is the back-up it offers. Even if your computer hard drive crashes, all is not lost because your files are stored across various services, which are immediately accessible from another computer.

Waseem Saddique states: “The ‘Cloud’ is extremely beneficial for businesses that have huge amounts of data to store and based on the evidence the future of digital content storage is firmly heading in this direction.”

‘Cloud’ Caution

What makes the ‘Cloud’ so unique is that data is stored on the Internet, the drawback to that is that an online connection is required in order to access data. This would not be a complication with a physical piece of hardware such as a ‘USB pen’.

Waseem Saddique concludes: “The ‘Cloud’ also raises the question of security, given that it is an internet-based service. Consumers are understandably protective of their online digital content and whilst great strides are made to preserve privacy and security, caution should be taken when using the ‘Cloud’. It’s recommended that users have strong passwords.” 

Impacted by Google Panda Changes? Waseem Saddique Marketing Offers Recovery Tips

Waseem Saddique asserts: “The adverse effect on SEO rankings for many companies following the Google Panda changes initially wreaked havoc when implemented back in 2011. Many companies have had to resort to SEO ‘Panda Recovery’ measures in order to re-assert a high search engine ranking status.”

Whilst this has proven to be a nuisance, many SEO experts agree that the algorithm changes have been positive for the Search Ranking industry, as the changes targeted ‘low-quality sites’ in order to decrease their ranking status and raise the search engine positioning, of what Google Panda  determined to be, ‘high quality sites’.

Google statistics reveal that Panda changes affected approximately 12% of SEO rankings when it was first implemented. The most recent Panda algorithm changes, believed to have taken place in January 2013, reveal that alterations affected just 1.2% of English queries.

Waseem Saddique Marketing offers some essential tips for SEO Panda Recovery:

1.       Reduce the amount of Low Quality content on your website – As part of the recovery process the number one goal should be to eliminate auto-generated content from your website. This can be achieved by preventing the indexing and crawling of all low quality content, which will restrict Google Panda from downgrading the SEO ranking of your entire site.
2.             Unique is key – Google Panda thrives on unique, high quality content and penalises websites that simply copy articles from other sources. To avoid being punished by the Panda algorithm focus your efforts on publishing fresh, unique and captivating content on your site.
3.        Keep Advertising to a Minimum – Google’s Panda algorithm is adverse to websites with high advertising content. Reducing advert numbers not only pacifies the Panda algorithm, but also improves the user experience. Statistics, released by Hub Pages, reveals that 67% of web users would leave a site if it was saturated with advertisements.
4.       Increase Your Knowledge of Panda and Track Updates - Sites affected by Panda will experience massive changes, especially to page viewing figures. When evaluating Google Analytics it’s likely that you’ll find a substantial decrease in page viewing numbers. This represents clear evidence that your site has undergone a Panda evaluation.
5.       Establish Integrity – The more exclusive, high quality SEO content that you publish, the more likely your website will be to capture the attention of Google ‘crawlers’. This attention expands across backlinks; enhancing your website as a respected resource for providing top quality material for your target audience. Google Panda prefers sites that attract high audience viewing figures for all the correct reasons. 

Waseem Saddique states: “Some things to consider when evaluating your website include:

·         Do I find the information on the site factual, informative and reliable?

·         Does my site portray an element of expertise on the topic covered, highlighting professionalism?

·         Is my site worthy of recommendation to others and would I point my connections in the direction of the site for information?”

Founded in 2007, Waseem Saddique Marketing Services has consistently provided small to medium enterprises as well as larger corporate firms with a range of digital marketing & online solutions.

What do new Press Regulatory Laws mean for Bloggers? Waseem Saddique Marketing Investigates

Are you an online blogger for a business? If so you could face high libel fines, thanks to the new press regulation deal.

Blogs, websites and even social media pages could be forced to pay heavy fines should they fail to sign up to new press regulatory laws implemented under the new Leveson deal.

WaseemSaddique comments: “New press regulation laws could change the face of online marketing, whilst the first step seems to affect blogs and websites, there are rumours that the laws could span across social media sites like Facebook, Twitter, LinkedIn and many more.”

New press regulation laws have been met with a mixed response. The victims of the recent phone hacking scandal involving the News of the World, which sparked off an entire review of the UK media sector, are strongly in favour of reducing ‘press power’, effectively disabling them from, what they perceive to be, an intrusion of their private lives.

Those opposed to press regulation argue that it takes away the fundamental freedom of ‘free speech’, which many consider to be a very dangerous threshold to cross.

The particular section of legislation likely to impact bloggers and websites can be found under clause 29 of the ‘Crime and Courts Bill’.

Waseem Saddique Marketing Services released a statement saying: “The new clause introduced to the bill states that ‘relevant bloggers or websites are defined as those that generate news material whereby an individual or group has editorial control over a publication within an editorial structure.”

Whilst bloggers would be exempt from damages for comments posted by readers, the fact remains that bloggers and website owners will now be forced to walk a very thin line in order to provide articles that are neutral and not necessarily based on opinion.

Certain publications, such as scientific journals, student publications and charity material, such as newsletters, will not be accountable to the new law. Websites will also be granted immunity on the condition that they sign up to the new regulator.

In a statement from the Chief Executive of Index Censorship, Kirsty Hughes, she said: “This is a dark day for British democracy. This will undoubtedly have a chilling effect on everyday people's web use. I fear that thousands of websites could fall under the definition of a ‘relevant publisher’ in clause 29. Bloggers could find themselves subject to exemplary damages, due to the fact that they were not part of a regulator that was not intended for them in the first place.”

In a case study carried out by Waseem Saddique Marketing Services, they uncovered one particular blogger who will not be signing up to the regulation roster. Harry Cole, a political blog writer for Guido Fawkes, said: “I won’t be joining. My servers are based in the US and should therefore make me exempt from UK press laws.”

He added: “I don't see I should join a regulator. This country has had a free press for the last 300 years, that has been irreverent and rude as my website is and holding public officials to account. We as a matter of principle will be opposing any regulator especially one set up and accountable to politicians we write about every day.”

Waseem Saddique concludes: “Undoubtedly, this could be the first step towards total regulation across a number of platforms. This will ultimately change the face of online marketing, website trends, social media trends and much more. This could be a tactic that backfires severely.”

Founded in 2007, Waseem Saddique Marketing Services has consistently provided small to medium enterprises, as well as larger corporate firms, with a range of digital marketing & online solutions.