Trick or Tweet? Waseem Saddique Marketing Services offers some top tips for using Twitter effectively for your business this Halloween.

Social Media platforms, like Twitter, Facebook and many others, have revolutionised the way in which businesses approach online marketing. In this article Birmingham based, internet marketing consultant, Waseem Saddique, unveils some of the techniques that will increase the impact of promoting your business via Twitter this Halloween.

Evidence from marketing studies suggest that consumer interest in businesses is greatly increased during seasonal occasions such as Christmas, Halloween, Easter, Valentine’s day and so on. In the age of Social Media, companies have recognised that, increased online marketing activity through resources such as Twitter enables them to attract the attention of consumers on a massive scale during these ‘festive’ periods.

Waseem Saddique comments: “There are a number of techniques that will enable your business to increase your audience reach this Halloween. Often the issue is that many businesses are just completely unaware of some of the features that Social Media platforms, such as Twitter, possess and how these features can be utilised to raise the profile of a business above that of competitors.”  

Some top tips

Learn to use Twitter as a search tool – Many businesses do not perceive Twitter to be a search tool, however, utilising the ‘advanced search feature’ on Twitter can greatly increase the impact of online marketing as it allows companies to track top trending topics, monitor competitor activity, connect with specific target audiences and widen the scope of people that a social media campaign can reach.

Maximise hash tag usage – The Twitter hash tag provides a simple way for people to identify tweets that follow a common thread. For business purposes, hash tags allow companies to raise brand awareness and to create ‘audience communities’ that share an interest in particular subjects. In this case, if a business was to hash tag ‘#Halloween’ any company referencing Halloween within a posted tweet, would reach an audience interested in the topic of Halloween.

Post regularly – As with all Social Media platforms, the need to post regularly is paramount. The more regular the tweets, the more regular the interaction, which in turn protects the longevity of your brand appearing on Twitter.

Condense your campaign – One of the benefits of Twitter is that it ‘forces’ businesses to say less in order to have a greater impact. Twitter posts are restricted by a maximum character count, which means that creativity in what is posted is a must. A ‘less is more’ approach needs to be adopted when it comes to internet marketing via Twitter.

Waseem Saddique advises: “Learn to scale back your content, identify the key words you want to get across to your audience and make your Tweet persuasive, give the consumer a reason to engage and interact with a Tweet. ‘Festive’ seasons, such as Halloween, certainly present an ideal opportunity to generate topical debate.”   

The benefits

It is worth noting that Twitter has over 100 million active users with an average 250 million Tweets posted on a daily basis. Furthermore, 50% of active Twitter users sign in daily. Therefore, becoming familiar with some of the advanced features that Twitter has to offer, could prove to be the difference in running an effective Social Media campaign this Halloween.

Marketing Expert, Waseem Saddique offers PPC Management

Waseem Saddique is offering his PPC management services to companies big and small all over the world to ensure they are successful.

Guiding traffic to any company’s website is the difference between the company succeeding or not. Waseem Saddique is a marketing expert that takes control of PPC to attract traffic to a website and then sustain it.

“I believe that PPC advertising is the key to many businesses success,” says Waseem.

PPC campaigns can be a more complex form of online advertising but with the attention of a professional, sales will go through the roof. Successful PPC can double your visitors which in turn doubles your profit.

“I aim to encourage qualified visitors. To do this I first analyse the company and its goals to gain a full understanding of the specific business requirements.”

The next stage of Waseem’s PPC management service is to select the most productive keywords and phrases that are the most relevant to the service on offer.

Waseem’s service continues by following the marketing campaign straight through to the end with ongoing monitoring.

“You can’t improve if you don’t measure it.”

Waseem keeps track of campaigns and measures the ROI regularly to ensure that that the campaign is continuing to succeed. Generating ROI reports will ensure that the company understands the effectiveness of PPC by comparing results from the campaign and measuring it against the cost of the campaign.

Waseem has extensive knowledge of PPC management systems to ensure that a business has high visibility on search engines to attract more qualified visitors to the website.

“I understand the changing trends of search engines. I can amend the PPC campaign to secure continued performance.”

Revenue can be increased by the development of powerful marketing campaigns that can accelerate traffic to a website. PPC is a direct, instant service whereas Search Engine Optimisation (SEO) is an ongoing benefit. With Pay Per Click (PPC) you only pay for the visitors that the company receives.

Mr Saddique is a PPC expert and can manage your campaign for you.

Waseem Saddique Online Marketing

Waseem Saddique has a wealth of experience in all types of the business start up life cycle, from pre-funding, to venture capital financing, all the way to an IPO.

Waseem has recently signed up a new client, within 4 weeks the website was set up and the online marketing campaign was launched. Within the first week the website bought in over 10,000 visitors and as a result, 200 have already signed up to the service, leaving the client amazed at the online marketing results.

Working with over fifty businesses to provide a range of services that include online marketing, consultancy and sales training, Waseem Saddique has the dexterity to help businesses formulate a strategy for their online marketing that are in line with company goals and develop a business plan that can easily be put into action.

Main experiences include online marketing, “Online marketing guarantees to maximise your exposure to customers. I believe a website must give prospective customers a reason to look around and take action. In order to sell a service, establishing trust is vital to make profit.” A number of solutions are used to maximise the impact that a company’s online marketing efforts have.

Other experiences include search advertising and social advertising, including vast practice with consultative services in a business to business environment.

“I make sure that these main beliefs are all fulfilled, so I can be positive that you will increase your number of new visitors, and more importantly give confidence to past and current customers to return.”

A range of online marketing principles are used to make a company successful. The push and pull principle works by pulling people into the website using attractive content, and then pushing the information to them, subsequently making a profit.

“I believe niche marketing has become a vital part of the online marketing industry to be successful, especially with an online business; you need to know your niche, and market directly to them.”

A successful online marketing process is vital for any company to succeed. A wrong online marketing method is not only time consuming but also expensive. Waseem Saddique works with businesses both large and small to help them maximise the effectiveness of their online marketing.

Assistance has been offered to create a plan to improve the way that a company markets online. Waseem’s professionalism has allowed him to act as a branding consultant to ensure that online marketing messages and images are consistent with company goals providing innovative and cost effective online marketing strategies to develop new businesses at a reduced cost compared to the average online marketing methods.

One of the most important factors for many businesses is to have an excellent driven sales team that can exceed monthly targets. Mr Saddique has the ability to train a sales team to excel in closing deals and also review existing company sales teams and modify it to get your company on the road to success. 28/09/2010 - Press Release

Revolutionising The Internet: Social Media Marketing

The Internet has (and, if it hasn’t, it will) transform the way natural products industry companies communicate with their customers. That transformation is accelerating at an astonishing pace

as a result of social networking sites, such as Facebook, Twitter, YouTube and about 50 other sites that can help distribute marketing messages.

More than ever, customers are sharing their experiences and opinions, good and bad, with global audiences on blogs, social networks and review sites, literally at the touch of a button. Those opinions have the potential for shaping, controlling and redefining marketing messages, as well as the reputation of companies. Most companies, especially in the supplement industry, are still unaware of the existence or benefits of social media marketing. However, those that are aware have not adapted to the speed at which social media marketing is revolutionizing the way companies communicate with customers and potential customers and the way consumers are voicing their opinions about companies and their products.

Social media experts believe the day of the one-way message controlled by brand owners may—at least for now—be dying. I would agree. The question to ask now is no longer how are your customers playing back the message you told them. It's what message are they are spreading to others? This is in part due to the development of social media.

The ever-increasing number of social networking sites, blogs and customer review sites makes it a greater challenge for brand owners to manage marketing messages, reputations and intellectual property assets online. That challenge will undoubtedly intensify as the number of participants on user-generated content sites explodes to an estimated 1 billion by 2012. It is also estimated that there will be 40 billion “tweets" on Twitter in 2010. Clearly, the pace at which people are using social media networks to connect with “friends" and seek out online relationships with business is exploding. This is why the smart companies see social media as an opportunity to connect with individuals or groups in this manner. Online media has opened an entirely new path to reaching target audiences.