Trick or Tweet? Waseem Saddique Marketing Services offers some top tips for using Twitter effectively for your business this Halloween.

Social Media platforms, like Twitter, Facebook and many others, have revolutionised the way in which businesses approach online marketing. In this article Birmingham based, internet marketing consultant, Waseem Saddique, unveils some of the techniques that will increase the impact of promoting your business via Twitter this Halloween.

Evidence from marketing studies suggest that consumer interest in businesses is greatly increased during seasonal occasions such as Christmas, Halloween, Easter, Valentine’s day and so on. In the age of Social Media, companies have recognised that, increased online marketing activity through resources such as Twitter enables them to attract the attention of consumers on a massive scale during these ‘festive’ periods.

Waseem Saddique comments: “There are a number of techniques that will enable your business to increase your audience reach this Halloween. Often the issue is that many businesses are just completely unaware of some of the features that Social Media platforms, such as Twitter, possess and how these features can be utilised to raise the profile of a business above that of competitors.”  

Some top tips

Learn to use Twitter as a search tool – Many businesses do not perceive Twitter to be a search tool, however, utilising the ‘advanced search feature’ on Twitter can greatly increase the impact of online marketing as it allows companies to track top trending topics, monitor competitor activity, connect with specific target audiences and widen the scope of people that a social media campaign can reach.

Maximise hash tag usage – The Twitter hash tag provides a simple way for people to identify tweets that follow a common thread. For business purposes, hash tags allow companies to raise brand awareness and to create ‘audience communities’ that share an interest in particular subjects. In this case, if a business was to hash tag ‘#Halloween’ any company referencing Halloween within a posted tweet, would reach an audience interested in the topic of Halloween.

Post regularly – As with all Social Media platforms, the need to post regularly is paramount. The more regular the tweets, the more regular the interaction, which in turn protects the longevity of your brand appearing on Twitter.

Condense your campaign – One of the benefits of Twitter is that it ‘forces’ businesses to say less in order to have a greater impact. Twitter posts are restricted by a maximum character count, which means that creativity in what is posted is a must. A ‘less is more’ approach needs to be adopted when it comes to internet marketing via Twitter.

Waseem Saddique advises: “Learn to scale back your content, identify the key words you want to get across to your audience and make your Tweet persuasive, give the consumer a reason to engage and interact with a Tweet. ‘Festive’ seasons, such as Halloween, certainly present an ideal opportunity to generate topical debate.”   

The benefits

It is worth noting that Twitter has over 100 million active users with an average 250 million Tweets posted on a daily basis. Furthermore, 50% of active Twitter users sign in daily. Therefore, becoming familiar with some of the advanced features that Twitter has to offer, could prove to be the difference in running an effective Social Media campaign this Halloween.

Waseem Saddique Online Marketing

Waseem Saddique has a wealth of experience in all types of the business start up life cycle, from pre-funding, to venture capital financing, all the way to an IPO.

Waseem has recently signed up a new client, within 4 weeks the website was set up and the online marketing campaign was launched. Within the first week the website bought in over 10,000 visitors and as a result, 200 have already signed up to the service, leaving the client amazed at the online marketing results.

Working with over fifty businesses to provide a range of services that include online marketing, consultancy and sales training, Waseem Saddique has the dexterity to help businesses formulate a strategy for their online marketing that are in line with company goals and develop a business plan that can easily be put into action.

Main experiences include online marketing, “Online marketing guarantees to maximise your exposure to customers. I believe a website must give prospective customers a reason to look around and take action. In order to sell a service, establishing trust is vital to make profit.” A number of solutions are used to maximise the impact that a company’s online marketing efforts have.

Other experiences include search advertising and social advertising, including vast practice with consultative services in a business to business environment.

“I make sure that these main beliefs are all fulfilled, so I can be positive that you will increase your number of new visitors, and more importantly give confidence to past and current customers to return.”

A range of online marketing principles are used to make a company successful. The push and pull principle works by pulling people into the website using attractive content, and then pushing the information to them, subsequently making a profit.

“I believe niche marketing has become a vital part of the online marketing industry to be successful, especially with an online business; you need to know your niche, and market directly to them.”

A successful online marketing process is vital for any company to succeed. A wrong online marketing method is not only time consuming but also expensive. Waseem Saddique works with businesses both large and small to help them maximise the effectiveness of their online marketing.

Assistance has been offered to create a plan to improve the way that a company markets online. Waseem’s professionalism has allowed him to act as a branding consultant to ensure that online marketing messages and images are consistent with company goals providing innovative and cost effective online marketing strategies to develop new businesses at a reduced cost compared to the average online marketing methods.

One of the most important factors for many businesses is to have an excellent driven sales team that can exceed monthly targets. Mr Saddique has the ability to train a sales team to excel in closing deals and also review existing company sales teams and modify it to get your company on the road to success. 28/09/2010 - Press Release

Waseem Saddique - Marketing Consultant and Sales Expert

Waseem Saddique has worked with over 50 businesses providing marketing services, marketing consultancy and sales training that have and can include:

• Internet marketing consultancy to improve the way that you market online and to integrate it into your marketing plan
• To act as a branding consultant to ensure your marketing messages and image are consistent with what you want to achieve
• To provide innovative and cost effective marketing strategies to develop new business at a reduced cost compared to "normal marketing methods"
• Training your sales teams on how to close more deals
• Reviewing your existing sales process to modify it and to give your sales teams the best chance of success
• To help you formulate a strategy for your marketing in line with your company goals
• To help you develop a marketing plan that you can easily put into action!

...or it could be a simple as just reviewing what you are currently doing and making recommendations. Whatever the challenge, Waseem can assist you!