Online Video Marketing a ‘Must-Have’ Marketing Strategy

Did you know? 85% of the UK’s internet users viewed online video content in March 2013 alone.

As one of the hottest trends to hit the internet in recent years, online video marketing is considered a ‘must-have’ tool in order to take your business to new heights. A recent ‘Infographic’ released by ‘Brainshark Incorporated’ quantifies, the relentless surge in popularity of online video marketing.

Waseem Saddique comments: “Online Video Marketing offers a unique edge to marketing a business. Many business owners say that an online marketing video allows them to ‘personify’ their business affectively humanising their company enabling them to reach potential consumers in a much more interactive and personal way.”

Online Video Marketing has not remained static, it’s not just a big hit now, it continues to thrive and grow to even higher heights. Towards the latter stages of 2012, ‘Social Media Examiner’ revealed that many marketers planned to increase their marketing efforts through the use of online video, setting aside investment funds to launch numerous online video campaigns during 2013.

According to a report released by the Content Marketing Institute (CMI), the result of increased investment into video marketing campaigns has led to a 12% increase in online video usage across B2B marketers at the start of 2013.

Waseem Saddique states: “If you’re business is considering using Online Video Marketing, the time for consideration is over, it’s time for action. Video marketing is trending phenomenally and shows no signs of slowing down.

Some key facts concerning Online Video Marketing:

#1 – 46% of UK consumers state that they would be more likely to source information about a product or service after viewing it on an online video.

#2 – Online Video Marketing is now recognised as the sixth most common content marketing strategy, with 70% of B2B and B2C marketers incorporating some form of video marketing into their overall marketing strategy.

3# - Online video database, YouTube, averages approximately 4 billion hits per day, with 61% of B2B and B2C marketers utilising YouTube to broaden the reach of their message and brand.

#4 - It’s estimated that mobile viewers will watch videos that are three times the length than those featured on PCs and laptops with predictions that the number of mobile viewers will reach 108 million by the end of 2013.

#5 – According to marketing experts, by 2014, online video could account for 50% of all internet traffic.

Waseem Saddique concludes: “Businesses should sit up and take notice of these statistics as online video will help them to reach a wider audience and increase marketing impact. Video offers longevity and holds the attention of consumers effectively.”

Founded in 2007, Waseem Saddique Marketing Services has consistently provided small to medium enterprises, as well as larger corporate firms, with a range of digital marketing & online solutions.

Social Media Wars, Who’s Really Top of Social Syndicate? Waseem Saddique Marketing Investigates

Social media has become a global phenomenon, with social networking platforms used by all sectors of modern society, whether it’s for personal or business use. In order for businesses to best target their online marketing efforts, Waseem Saddique Marketing Services investigates which social media solution sits at the summit of the social networking world. 

Waseem Saddique comments: “Ask a Facebook representative, they’ll say Facebook, ask a Twitter employee, they’ll say Twitter or ask a LinkedIn spokesperson they’ll say… and so on. According to in-depth research, carried out by ‘Ebizma’, official stats, as of January 2013, put…’Facebook’ at the summit of the social media syndicate.”

According to ‘Ebiz’, Facebook boasts approximately 750,000 billion unique monthly users and now has approximately 1 million users (at time of writing), exceeding Twitter’s (which ranks in second place) unique monthly users by around 500,000.

Isn't it all subjective? 

Waseem Saddique comments: “Being top of the pile in the quest for social networking supremacy is no small feat. But, do the statistics represent personal preference. Whilst people may be registered with a social networking site, it may not necessarily cater to their needs and presence on the site is more out of necessity as opposed to an essential requirement.”

Certain business streams adopt one form of social media, whereas competitors may well maintain a social media presence elsewhere. Much of the decision making process rests on where businesses can achieve the best results in terms of reach, but reaching the required audience for their business needs.

There is no doubt that social media is shaping the way that business conducts its online marketing efforts. Business moguls are now often quoted as saying that ‘any marketing strategy that does not consider a social media presence is no marketing strategy at all.’

Social media has a ‘vice like’ grip on society. According to ‘World Mixture’, the average individual checks their social media profile every 6 minutes. Also, 87% of these people maintain the same habit in checking their profile first thing in the morning and last thing at night.

In terms of subjectivity, whilst Facebook is defined as the leading social media lead generation platform for B2C businesses, B2B companies refer to LinkedIn as the most effective social media tool for their needs.

Waseem Saddique states: “When it comes to business to business relationships and business to customer relationships, maintained via social media, statistics do become subjective. One platform that works for one will not work for another.”

To put things into perspective, according to ‘Marketingeasy’, the average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet only 25% of companies offer social business training to their employees.

So whilst businesses recognise that social media now plays a key role in business growth, investment into employee training remains staggeringly low.

So even the overall importance of social media to businesses can be questioned, although many companies have a great social media presence, do they have the resources and knowledgeable staff to maintain it.

Concluding thoughts

The question of who sits at the summit of the social media empire is open to interpretation. Waseem Saddique comments: “Whilst Facebook holds the statistical crown, if you were to conduct a country-by-country survey, many nations would offer a different social media platform, which they would consider to be the leader in the social networking wars.”

To give business leaders and individuals a recent insight, from a statistical point of view, of who dominates the social media realm, here’s a list, compiled by ‘Ebiz’, revealing the top 15 most popular platforms of the moment (correct as of March 2013) –

1 | Facebook - 750,000,000 - Estimated Unique Monthly Visitors

2 | Twitter - 250,000,000 - Estimated Unique Monthly Visitors

3 | LinkedIn - 110,000,000 - Estimated Unique Monthly Visitors

4 | Pinterest - 85,500,000 - Estimated Unique Monthly Visitors

5 | MySpace - 70,500,000 - Estimated Unique Monthly Visitors

6 | Google Plus+ - 65,000,000 - Estimated Unique Monthly Visitors

7 | DeviantArt - 25,500,000 - Estimated Unique Monthly Visitors

8 | LiveJournal - 20,500,000 - Estimated Unique Monthly Visitors

9 | Tagged - 19,500,000 - Estimated Unique Monthly Visitors

10 | Orkut - 17,500,000 - Estimated Unique Monthly Visitors

11 | CafeMom - 12,500,000 - Estimated Unique Monthly Visitors

12 | Ning - 12,000,000 - Estimated Unique Monthly Visitors

13 | Meetup - 7,500,000 - Estimated Unique Monthly Visitors

14 | myLife - 5,400,000 - Estimated Unique Monthly Visitors

15 | Multiply - 4,000,000 - Estimated Unique Monthly Visitors 

Exposed, SlideShare Secrets - The Social Media Solution Taking the Business World by Storm

SlideShare began its existence back in 2006, in just 7 years the social networking site has established itself as one the most unique and innovative social media sites operating today and has taken the business world by storm. Waseem Saddique Marketing Services investigates SlideShare’s rise to prominence and its increasing popularity within the business world.

Waseem Saddique comments: “The statistics for SlideShare make for phenomenal reading. The social media site welcomes 60 million visitors per month and approximately 130 million page views during the same time-frame  SlideShare is also ranked within the top 200 most visited sites on the planet.”

What is SlideShare?  

SlideShare is a social media platform, predominantly used by corporate companies, to display business presentations, but the platform also displays documents, PDFs, video and webinars. SlideShare operates with 55 staff and boasts the title of the world's largest community for sharing presentations.

The secret to SlideShares’ success

Perhaps one of the most defining factors for the popularity of SlideShare is its affiliation with the White House. The fact that arguably the most powerful Government in the world uses the SlideShare network will certainly raise the eyebrows of business leaders around the world.

WaseemSaddique states: “If SlideShare is good enough for the US Government, then it’s most definitely good enough for all sectors of the business world. A major fact worth knowing: In 2009, the official website for the US President (Whitehouse.gov) signed user agreements with eight of the world's leading social media websites. SlideShare was one of them. SlideShare is regularly used by the White House and many other US Government departments.”

SlideShare is also a very unique concept and appeals to a niche market, namely the business community, allowing companies around the globe to store presentations and have access to them during important business meetings, client pitches and other important business events.

SlideShare offers a credible online marketing solution for businesses, as presentations are stored indefinitely and are constantly accessible to current customers, business connections and potential customers.

Why is SlideShare popular among businesses?

The general consensus of business leaders is that SlideShare offers premium viral penetration.   SlideShare content spreads virally through blogs and social network platforms such as LinkedIn, Facebook and Twitter. Organisations upload documents to SlideShare to share ideas, conduct research, connect with others, and generate leads for their businesses.

Businesses also enjoy the features that SlideShare is able to provide, some of which include:

• The capability to upload presentations publicly or privately
• The ability to download presentations on any topic and reuse or remix
• The opportunity to embed on blogs, websites and company intranets
• The ease at which SlideShare posted can be shared on Twitter, Facebook and LinkedIn
• The Zipcast feature: Free, no download, 1 click web meetings
• The option to lead share,  generating business leads with presentations, documents, PDFs and videos
• The Slidecast feature: sync mp3 audio with slides to create a webinar
• The potential to embed YouTube videos inside SlideShare presentations
• The option to upgrade the SlideShare experience allowing access to premium features like branded channels, analytics, ad free pages etc…

Waseem Saddique concludes: “SlideShare offers a complete online marketing solution allowing companies to spread the word about products and services that they have to offer. The secret to the success of SlideShare is its appeal to the business community and in conquering the business world, the social networking site is now making strides to conquer the public domain.”

Waseem Saddique Provides Top Tips for Avoiding Common Online Video Marketing Mistakes, Part 2

With more businesses utilising online video marketing as part of their marketing strategies more than ever before, Waseem Saddique Marketing Services provides some essential tips for avoiding common online video marketing mistakes.

Following on from a recent release published by Waseem Saddique Marketing Services, this second instalment of top tips for avoiding common online video marketing mistakes offers further insight into those things that businesses should avoid when launching an online marketing video campaign.

Waseem Saddique comments: “Online video marketing represents a substantial opportunity for businesses to reach a mass audience in a unique and innovative way. As video production can be quite costly, businesses can scarcely afford to get it wrong.”

Some common online video marketing mistakes to avoid:

• Giving too much information

One of the most frequent mistakes that occur in online marketing videos is information overload. Viewers are only capable of absorbing information in digestible snippets. Therefore, it is important to identify an engaging topic and stick to it.

One of the fundamental factors leading to boredom is a video that jumps between several different subjects, offering no particular focus, leaving the viewer confused and perplexed as to what the video is about. Furthermore, a video that becomes too technically informative leads viewers to switch off and navigate away.

How to avoid going into information overload – Brainstorm ideas and stick to the essential points that will form the foundation of an online marketing video. Include information that will entice the interest of a viewer, not you personally.

• Too much emphasis on ‘going viral’

A common misconception is that businesses feel that the measure of online video marketing success is based on a video going viral. Whilst it’s a great achievement to see a video go viral, the question one has to ask is does it make sense from a commercial perspective?

It’s all well and good having a video that achieves 1 million hits, but if it only generates £1,000 of revenue does that represent a success? On the other hand if a video only results in 10,000 views, but generates £50,000 worth of revenue, which would a business director be happier with?

Furthermore, companies need to consider whether ‘going viral’ is viable for their business. For instance, a sole trader will not require global exposure from a video as it could lead to overwhelming numbers looking to use the service, which quite simply a sole trader could not handle.

How to avoid making viral too contagious – Don’t be blinded by the glamour of going viral. First things first, a business video needs to appeal to your target audience, viral exposure is a bonus.

• Thinking that YouTube is the only option

YouTube is arguably the largest social media site for video sharing. The problem this creates for many businesses is that they fail to recognise that there are plenty of other video sharing sites available also. Only using YouTube means that a business will restrict its reach when it comes to online video marketing.

How to avoid becoming YouTube dependent – Simply explore other video sharing sites besides YouTube, such as Viddler or Vimeo, which rank in the top 5 video sharing websites.

• Creating confusion

It’s not always the case that an online marketing video is as straightforward as promoting a product or service. In some circumstances a video can focus on a particular aspect. When focusing on one particular concept it’s vital to make the concept as clear as possible to avoid creating unnecessary confusion.

Waseem Saddique states: “The most successful online advertisements have stuck to a central principle, offering a simple concept for viewers to focus on, which has led to a video not only going viral, but generating impressive business revenues.

How to avoid creating confusion – Employ the services of a marketing agency and instruct them to come up with a creative concept that best illustrates the business. If finance is an issue, just be sure to make your concept clear and relational to the business brand.

• Short cuts in production

Cheap and cheerful may save a business money, but in turn a cheap video production could also be deemed a waste of money.  Cutting corners is noticeable when it comes to video and poor quality video production represents a lack of professionalism. First impressions count and whilst there is no need to go overboard and become overly flamboyant with a video, the content you present on screen needs to be of a standard that represents quality to your audience.

The quality of a video production will influence audience perception in regard to a brand. It’s therefore imperative to invest the essential time and money into a video production as the end result will be much more impressive.

How to produce a quality video – A professional job requires a professional in the field, so serious consideration must be given to hiring a video production expert.

Waseem Saddique concludes: “The competition for forcing one’s business brand to the forefront of consumer attention is fierce, with new and innovative ways emerging all the time to impact the market, online video is one of them. Therefore, it’s crucial to get a video right first time round.”

Waseem Saddique Marketing Services: Tips on Maximising Mobile Marketing Trends

Mobile marketing is arguably the fastest growing form of marketing on the planet at present. In this definitive guide, Waseem Saddique Marketing Services provides an overview of the top mobile marketing trends and how to maximise those trends.

Waseem Saddique states: “According to eMarketer.com, 43% of global business leaders plan to increase mobile marketing in 2013; 4 in 10 will also increase search spend. So businesses need to sit up and take notice of the mobile marketing revolution.”

This guide identifies the top trends of mobile marketing and aims to give businesses around the world a head start on their competitors when it comes to winning the battle for mobile marketing supremacy.

Key Movements

#1 - Mobile Advertising Spend is on the Increase

Research by Forrester reveals that mobile advertising in the United States will become a $2.5 billion business by 2014. Needless to say, the first key to maximising mobile marketing is to get on board and recognise that the market is growing at an incredible pace and the momentum looks set to be sustained.

#2 – Smartphones are Taking Over the Mobile World

By 2015, eMarketer.com has predicted that Smartphone owners will account for 43% of the mobile user population. The significant shift in the number of people using Smartphones will breed a new consumer audience that are much more engaged and making use of e-commerce 

mobile sites for their purchasing needs.

Waseem Saddique says: “In order to maximise the opportunity of reaching such an audience, businesses need to be implementing mobile marketing strategies across the overall marketing strategy for the business. One way to do this is to develop a unique mobile ‘app’.”

#3 – Tablet Demand is on the Rise

In a bid to dominate the Tablet market, big name phone manufacturers such as Samsung, Blackberry and HTC have all produced their own version of tablet in order to compete with the iPad. The iPad currently holds 80% of the market according to eMarketer.com

As well as developing a mobile marketing strategy for the Smartphone market, businesses also need to consider a marketing strategy that’s effective on tablet gadgets. In order to take advantage of this trend, businesses should again look at producing a mobile ‘app’ suitable for use on tablets.

#4 – Mobile Optimisation is Imperative

Frequent innovations and improvements to mobile websites and application design are a regular feature of the mobile marketing world. These improvements are made to enhance the consumer experience, making things more interactive and simplistic.

In order to remain up-to-date with innovation, it will become a necessity for businesses to optimise website URL’s for mobile access. Waseem Saddique states: “To put it simply, all SEO traditions apply, but they must be strictly adhered to.”

#5 – Going Social via Mobile

Social networking has become the fastest-growing category among mobile ‘app’ and mobile browser users. eMarketer.com predicts that by the year 2015, the mobile social network population will reach figures close to 79 million across popular social media sites such as Facebook, Twitter, Google+, Pintrest, YouTube and LinkedIn.

In America, it is reported that people spend one of every six minutes online accessing a social network, this provides businesses with a superb opportunity to maximise the mobile marketing trend through exposure on social media sites.

#6 – Location Based Mobile Marketing Will be an Essential Requirement

With Facebook introducing their ‘Places Application’, the consumer audience will become increasingly reliant on mobile sites and apps to respond based on geographic location. Merely posting status updates is now outdated and it’s all about location.

For the purposes of mobile marketing, businesses are able to maximise the opportunity of being able to pinpoint their audience and find out what geographical locations are attracting an ‘active’ audience.

#7 – Consumers Demand Accessibility

Waseem Saddique says: “Accessing the Internet via computers is no longer the ‘norm’. Consumers are now focussed on accessing information, supplied by businesses, via a mobile site and therefore, speed and the ease at which they can access the site is of the highest importance to them.”

Again, the best way to maximise the mobile marketing strategy of a business is to develop an ‘app’ that is fast, efficient and reliable.

The growth of mobile marketing has been relentless and the trend continues. There is a whole new audience now reachable whilst on the go. Consumer behaviour has altered dramatically and businesses need to adapt to meet the consumer need for mobile information. 

‘Be Smart & Take Your Tablets’: Waseem Saddique Marketing Services Explores the Impact of Smartphones and Tablets on Mobile Marketing

Attention all businesses, did you know? Owners of both a Smartphone and a Tablet spend more time and money on mobile shopping. Waseem Saddique comments: “According to research conducted by PayPal, there exists, an incredible opportunity for businesses to market themselves on a global scale by implementing Mobile Marketing strategies.”

The recent findings of the PayPal survey highlighted that tablet ownership increases the frequency of mobile shopping, improving the buying experience and leads to consumers, who own both devices, using smartphones more frequently.

As a result businesses have begun to target mobile devices, such as tablets and smartphones, to launch new and innovative mobile marketing campaigns. Mobile ‘app’ development has surged in the last 12 months as businesses look to expand the reach of their marketing efforts.

What the figures say…

•       More than 40% of people who own both a Smartphone and a Tablet made more than 20 purchases via a mobile device over the past 12 months
•       Two-thirds of people that possess both a Smartphone and a Tablet revealed that their overall spending had increased as a result of their mobile purchasing habits
•       ‘Dual owners’ are also 63% more likely to make a mobile purchase as opposed to 29% of people who own a Smartphone only

The Impact

Waseem Saddique comments: “Businesses that do not have a mobile marketing campaign need to seriously consider revising their marketing strategy. Businesses are starting to take advantage of this growing trend and are adapting mobile websites and apps for devices such as Smartphones and Tablets.”

Mobile marketing has become a necessity for businesses in order to tap into a massive consumer audience and to stay in touch or exceed rivals. Mobile marketing has seen a phenomenal increase with the emergence of mobile devices. After all, mobile devices allow people to access information on the go; therefore a mobile marketing campaign is a must for any business.

The revolution of mobile shopping is only set to grow and with Christmas 2012 on the horizon, experts are predicting a surge in the volume of people purchasing goods via mobile devices. This provides a great opportunity for businesses to engage and interact with customers instantly.

The impact of mobile devices on mobile marketing has been glaringly apparent. Mobile devices allow businesses to reach consumers via websites, social media (such as Facebook, Twitter and YouTube), mobile applications and a whole host of other platforms.

Waseem Saddique explains: "In short, mobile marketing has gone global; there is virtually nowhere that a business is unable to reach a consumer, as the majority of the world now owns a mobile device. From a business point of view this is great news, because hypothetically speaking, businesses are able to put a marketing mobile campaign in the ‘pocket of the consumer’ or place it in the ‘palm of the consumer’s hand'."

The 4G revolution: Birmingham based, Waseem Saddique Marketing Services, welcomes 4G technology.

With much of the world’s data going mobile, businesses across the globe are adapting their online marketing campaigns for mobile technology such as smartphones and tablets. 

Companies that have not adapted their internet marketing strategies for the mobile market are being urged to ‘get on board’. In a bid to cope with more data going mobile, 4G technology has recently been launched to process all data at much quicker speeds.

Waseem Saddique comments: “If businesses do not respond to the rise in mobile technology usage and adapt online marketing campaigns accordingly, a number of companies will fast go out of business.”

There are a number of factors behind the need for 4G technology, most important of which is to manage the massive rise in the use of mobile data. As consumers frequently access social media sites, personal e-mail accounts and mobile applications whilst on the go, 4G technology has been launched to allow consumers to access data on a much quicker scale.

Waseem Saddique states: “4G technology is set to revolutionise the speed at which consumers can access information whilst on the move. Therefore, business competitiveness to get their brand in front of potential clients will intensify. The only way this can be done is to develop innovative online marketing strategies that can be adapted for use with mobile technology.”

Predominantly, social media sites, including Facebook, Twitter and Youtube, are the most frequently accessed applications via mobile gadgets. 4G technology means mobile gadget users can access such applications much more swiftly when compared with 3G technology.

According to the Chetan report, the mobile market is set to generate $1.5 trillion in revenue over the next 12 months, thanks to the introduction of 4G technology. From a business perspective, worldwide figures for mobile gadget owners are set to surge; therefore there has never been a better time for business owners to develop internet marketing strategies adapted for mobile technology.

Despite early ‘teething’ problems, 4G technology will change the face of the mobile market and in order for businesses to reap the benefits, they need to adapt to consumer needs and modify online marketing strategies to embrace the growing domination of mobile devices.

In a bid to assist clients with adjusting online marketing campaigns for mobile devices, Waseem Saddique Marketing Services offers comprehensive advice and guidance.

Mr Saddique concludes: “4G technology represents a new era for businesses and alongside welcoming the new technology, Waseem Saddique Marketing Services aims to assist clients in maximising the potential of what 4G has to offer.”

The Social Savvy Solution: Waseem Saddique Marketing Services Announces Record Number of Businesses Using Social Media.

As the number of internet users on a global scale rises to 2 billion, Waseem Saddique Marketing, a Birmingham based marketing consultancy, announces a record number of businesses are turning to Social Media to enhance their internet marketing campaigns.

According to a report released by Forbes, a record 81% of businesses worldwide are now utilising Social Media as a form of online marketing. Due to this surge, Waseem Saddique Marketing has revealed growing interest in the use of its marketing consultancy services.

Waseem Saddique, CEO of Waseem Saddique Marketing Services, commented: “Businesses are becoming far more aware of the impact of Social Media platforms such as Facebook, Twitter, Youtube and LinkedIn and they are looking to maximise the potential of such sites to increase customer bases and become more interactive with their consumers.”

Many of the businesses represented by the 81% figure now employ staff dedicated solely to providing that social savvy solution. Waseem Saddique Marketing is pleased to report increased use of their service as businesses make contact in need of advice and guidance on using Social Media to enhance online marketing strategies.

Social Media has become a widespread phenomenon, with a distinctive allure and the capability to reach out to audiences through laptops, smartphones, tablets and a whole host of other means. Basically, there is no escaping the reality that it has become an integral part of society that many cannot do without.

This latest announcement from Waseem Saddique Marketing Services comes as no surprise as businesses do battle to keep themselves ahead of competitors and in the sight of target audiences.

Waseem Saddique states: “Many businesses have turned to Social Media because of the reach it provides and the simplicity of being able to interact with potential customers. Social Media sites also allow for fresh and innovative approaches to online marketing campaigns.”

Further factors behind businesses increasing their use of Social Media have been revealed by SocialStatistics.com

One in every nine people on Earth is on Facebook (this number is calculated by dividing the planet’s 6.94 billion people by Facebook’s 750 million users).

People spend 700 billion minutes per month on Facebook.

Each Facebook user spends, on average, 15 hours and 33 minutes a month on the site.

More than 250 million people access Facebook through their mobile devices.

More than 2.5 million websites have integrated with Facebook.

30 billion pieces of content are shared on Facebook each month.

300,000 users helped translate Facebook into 70 languages.

People on Facebook install 20 million “Apps” every day.

YouTube has 490 million unique users who visit every month (correct as of February 2011).

YouTube generates 92 billion page views per month (these YouTube stats don’t include videos viewed on phones and embedded in websites).

Users on YouTube spend a total of 2.9 billion hours per month (326,294 years).

Wikipedia hosts 17 million articles.

Wikipedia authors total over 91,000 contributors.

People upload 3,000 images to Flickr (the photo sharing social media site) every minute.

Flickr hosts over 5 billion images.

190 million average Tweets per day occur on Twitter (correct as of May 2011).

Twitter is handling 1.6 billion queries per day.

Twitter is adding nearly 500,000 users a day.

Google+ has more than 25 million users.

Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days).

Video Marketing Growing Rapidly

Users are uploading over 35 hours of video material per minute onto YouTube, figures released yesterday on the YouTube blog show.

According to Search Engine Watch, this is an increase from the 24 hours reported back in March – meaning a total of 50,400 hours of new footage are being uploaded daily by users across the world. Compared to previous years, this means marketing professionals are now facing double the amount of competitors, and beginning to realise the potential YouTube has to market their services.

There are several reasons to explain the upsurge in uploading volumes, such as YouTube’s increase in file size allowance and the time limit increasing to 15 minutes, allowing more room for utilising video content marketing.

Content marketing on YouTube is usually created through cause-driven videos, video adverts and branded webisodes. This can be integrated with search engine marketing campaigns, and wide-spread media campaigns.

Key ways to optimise YouTube as a marketing tool include customising your channel, making short, snappy virals, and creating niche-targeted playlists.

In light of the news, the Director of Product Management at YouTube, Hunter Walk, said in Search Engine Watch, “…if 3 of the major US networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn’t have broadcast as much content as is uploaded to YouTube every 30 days.”

These are impressive statistics, and with YouTube gradually adding more full-length television shows and movies, visitor numbers are expected to increase drastically.