Birmingham based online marketing expert, Waseem
Saddique, continues his review following the growing trend of online video
marketing. In part 2, Waseem Saddique offers advice on how to make your video feature
above all the rest.
Having a
strategy in place that will make your online video marketing campaign stand-out
is vitally important to its success and its longevity. Here are some tactics
that will help to give your online marketing video that added ‘wow’ factor when
it comes to drawing in audiences:
#1 –
Establish a campaign: Some of the most successful online video marketing
campaigns have been campaigns that feature more than ‘one’ video. Many
businesses have gone on to generate a series of videos that tell a story that
keep audiences captivated, but more importantly it brings them back to a
website as they are intrigued to find out how the ‘story’ will conclude. For
wider reach and exposure you can quite easily create a series of videos that
are published frequently. This will allow you to establish brand awareness that
will only increase with every video that is posted.
#2 – Don’t
underestimate the importance of a Call-to-Action: Waseem Saddique comments: “I am often astounded by the number of online marketing campaigns that fail to
use call-to-actions and get customers interacting and involved. Instead, too
many businesses focus attention on promoting themselves and essentially miss
the point of giving customers an incentive to explore what’s on offer.”
When it comes
to online video marketing, don’t pass up the opportunity to encourage your
audience to take some form of action, whether it is within the video or right
at the end. Be specific, for example, ask them to sign up to a newsletter,
visit your website or ask them to tell you what they thought about your video
by leaving a comments box. If your video is of a high standard, chances are you
will have their undivided attention, so be sure to use that to your advantage.
#3 – Don’t
get drawn into making a sales pitch: Try to avoid selling your business all the
way through your online marketing
video. Much of the web is littered with ‘sales’ and most audiences are bored of
it, so you need to make your video unique by subtly selling your business, but
keeping the audience interested. Your video should identify what your audience
wants or needs, offer solutions to that want or need and then should tell them
how your business is the answer.
Waseem Saddique comments: “It is important to promote your business, but it is
essential that you remember that the customer is the most important factor of
your business. Without them you have no business anyway. So avoid online marketing videos that spend the
duration telling everyone how great the company is and remember to engage the
audience. If they have no incentive to buy your products or use your service,
they WILL look elsewhere."
