Tired of
traditional marketing methods? Waseem Saddique Marketing Services provides
essential tips on using Skype as a fresh approach for online marketing campaigns.
Skype’s
‘Conversation Ads’ are a fresh, forward thinking approach to marketing says
Waseem Saddique Marketing Services, offering businesses an opportunity to
market themselves online, away from saturated sources such as Facebook, Twitter
and websites.
Waseem Saddique comments: “The way that Conversation Ads work is that users will see
ads during their 1:1 audio calls. Skype designed the system to work through
personalization of ads in order to have a greater chance of sparking
conversation topics between users.”
Waseem
Saddique Marketing Services offers a few tips for utilising Skype for online
marketing purposes:
Skype has
revealed that Conversational Ads can be purchased by marketers in the 55
markets where Skype is currently available. This allows for online marketing to
be very target specific and provides a new channel of interaction between
business and business and business and client.
For online marketing purposes, the introduction of Skype’s conversational adverts provides
a unique and innovative way of gathering essential marketing information such
as consumer location, age and gender. Online market campaigns can be far more
target specific and bespoke in order to reach the required target audience.
As a
business, conversational ads also provide a fabulous opportunity for online
marketing in an advertising capacity. Waseem Saddique states: “Companies can
produce a provocative advert that is funny or will create debate. In many
respects Skype will then provide the platform
to discuss such adverts and
therefore generating online attention.”
Online
Marketing through Skype looks to offer an alternative option for businesses
with the unique selling point being the amount of essential marketing data that
organisations, with access to Skype, can obtain.
The most
essential tip is that businesses should adapt their current online marketing
strategy to incorporate the use of Skype and take online marketing to a new
stage of interaction and consumer engagement.
Waseem
Saddique Marketing Services concludes that: “Conversation Ads are being touted
as an opportunity for online marketing campaigns to reach out to millions of
Skype users by creating a talking point for users. Apparently, Skype and its
army of marketers are hoping that
Skype users will discuss the ads during
various online calls.”
The top tip
for marketing via Skype is to personalize the online marketing campaign, to
avoid adverts becoming ‘intrusive’ whilst consumers make calls.
