Friday, 4 January 2013

Exposed, Skype Secrets: Tips for Marketing via Skype from Waseem Saddique Marketing Services

Tired of traditional marketing methods? Waseem Saddique Marketing Services provides essential tips on using Skype as a fresh approach for online marketing campaigns.

Skype’s ‘Conversation Ads’ are a fresh, forward thinking approach to marketing says Waseem Saddique Marketing Services, offering businesses an opportunity to market themselves online, away from saturated sources such as Facebook, Twitter and websites.

Waseem Saddique comments: “The way that Conversation Ads work is that users will see ads during their 1:1 audio calls. Skype designed the system to work through personalization of ads in order to have a greater chance of sparking conversation topics between users.”

Waseem Saddique Marketing Services offers a few tips for utilising Skype for online marketing purposes:

Skype has revealed that Conversational Ads can be purchased by marketers in the 55 markets where Skype is currently available. This allows for online marketing to be very target specific and provides a new channel of interaction between business and business and business and client.

For online marketing purposes, the introduction of Skype’s conversational adverts provides a unique and innovative way of gathering essential marketing information such as consumer location, age and gender. Online market campaigns can be far more target specific and bespoke in order to reach the required target audience.

As a business, conversational ads also provide a fabulous opportunity for online marketing in an advertising capacity. Waseem Saddique states: “Companies can produce a provocative advert that is funny or will create debate. In many respects Skype will then provide the platform 
to discuss such adverts and therefore generating online attention.”

Online Marketing through Skype looks to offer an alternative option for businesses with the unique selling point being the amount of essential marketing data that organisations, with access to Skype, can obtain.

The most essential tip is that businesses should adapt their current online marketing strategy to incorporate the use of Skype and take online marketing to a new stage of interaction and consumer engagement.

Waseem Saddique Marketing Services concludes that: “Conversation Ads are being touted as an opportunity for online marketing campaigns to reach out to millions of Skype users by creating a talking point for users. Apparently, Skype and its army of marketers are hoping that 
Skype users will discuss the ads during various online calls.”

The top tip for marketing via Skype is to personalize the online marketing campaign, to avoid adverts becoming ‘intrusive’ whilst consumers make calls.