Online Video
Marketing has become a revelation in the marketing industry and Waseem Saddique
Marketing Services has unveiled some of the key benefits of video marketing, so
that businesses can adopt this growing trend to add greater vitality to their
online marketing efforts.
Waseem
Saddique says: “Online Video Marketing is a powerful tool to possess when it
comes to revamping an online marketing campaign. Video Marketing is known to
increase traffic flow to websites and hold audience attention for longer.”
With the
introduction of 4G technology, increasing bandwidth sizes, the consumer
experience of video has greatly improved as buffering has been reduced, or in
some circumstances, completely eradicated.
Yet there’s
so much more that Online Video Marketing has to offer:
- Video Marketing ‘attracts a broader consumer audience than written content’
For
the ‘lazy’ consumer, video provides an alternative to scrolling through text.
The majority of consumers respond to visual stimulation, therefore an Online
Marketing Video has the potential, not only to reach a wider audience, but to
increase curiosity.
- Video marketing ‘stimulates the senses more than text’
Video
marketing engages sound and vision, a far more attractive proposition to the
consumer than ‘lifeless’ text. The saying goes ‘a picture says a thousand
words’ and in the case of video marketing, images will leave a lasting
impression and increase the effectiveness of an online marketing campaign.
- Video marketing ‘enhances the longevity of an online marketing campaign’
Videos
are accessible on a constant basis and they are also transferable. Videos can
be linked via social media sites (such as Facebook and Twitter), they can be
posted on websites and also posted on specialist video hosting sites such as
YouTube.
Such
activity means that the longevity of Video is sustained and because it can be
accessed on the go, there is no limit to the reach an online video marketing
campaign could have. No matter where a person is, access to video is viable.
- Video marketing ‘increases search ranking prominence’
The
use of online video marketing is understood to increase prominence on search
engines such as Google and Bing. Video is known to take precedence over text
based content. A great example is YouTube, which is always ranked highly due to
its video content. Linking videos to social media sites like Facebook and Twitter
will also enhance search ranking position.
- Video marketing ‘oozes professionalism’
Research
has shown that consumers consider online video marketing very professional if
done well. Consumers feel they can rely on a company that conveys a message of
professionalism and video marketing has gone a long way to changing customer
perceptions of many organisations.
- Video marketing ‘can rejuvenate ‘tired’ content’
Video
marketing has the potential to add a fresh perspective to standard written
articles. Many businesses have converted articles into online video clips and
the message is conveyed in a completely different way. Audiences experience a
different approach and in turn become much more responsive if content is
reincarnated in video form.
- Video marketing ‘is simple and effective’
Putting
together an online video marketing campaign is very straightforward. The
majority of people turn to market leader, YouTube, in order to create a video
and they provide a tutorial to assist in video creation.
Waseem Saddique concludes: “Online Video Marketing offers an alternative approach to
standard marketing options, but one of the major benefits of video is that it
has no determined lifespan. Unlike text, which has to be refreshed and updated
to bring it back to life, video endures much longer, saving time and saving
money, a good combination for any organisation.”
