With more businesses utilising online video marketing as part of their marketing strategies, Waseem Saddique Marketing Services provides some top tips on avoiding common online video marketing mistakes.
Waseem Saddique states: “The stark reality is that merely producing and uploading a video is no longer enough. Such is the competitiveness among businesses to produce online marketing videos to reach the consumer that the market has become saturated, with thousands of online marketing videos now uploaded on a daily basis.”
Some of the things to avoid when launching an online marketing video include:
- Over Promotion
How to avoid this mistake – Concentrate on entertaining your audience with a ‘how to’ video, by providing a solution to a problem or by educating them. Doing this as opposed to imposing a product or service on them will generate a more positive response. Treat your viewers with care and show them that you have their best interests at heart.
- Under Promotion
How to avoid this mistake - Reflect on what you want the video to achieve. Set clear goals and targets and establish how promotional the video needs to be. Employ the services of a copywriter to provide assistance on landing page videos.
- Long Length
How to avoid having people navigate away from your video – Unless you’re 100% sure that your audience can endure lengthy content (most common when viewing educational videos), it’s advised to limit your video duration to between 30 and 120 seconds.
- Poor Placement on a Website
How to avoid making this error – Simply embed the video where it will make easy viewing for consumers. One solution is to assess the analytics of your most viewed page and put it there.
- Failing to Identify your Audience
Any video produced should instantly appeal to a specific target audience. Therefore, the video needs to be clear and focused and adapted to reach the desired audience.
How to avoid missing your audience – Research, research, research. Doing your research is the key. Establish what your target market is before launching into a creative idea that’s completely irrelevant to those you’re aiming at.
- Being Boring
How to avoid making your video boring – Identify what your target audience likes to see, don’t fill it with content that suits your tastes. The key here is to seek advice; videos produced by one person leave the fingerprint of that person and are based around personal taste, rather than appealing to the wider audience.