Mobile
marketing is arguably the fastest growing form of marketing on the planet at
present. In this definitive guide, Waseem Saddique Marketing Services provides
an overview of the top mobile marketing trends and how to maximise those
trends.
Waseem
Saddique states: “According to eMarketer.com, 43% of global business leaders
plan to increase mobile marketing in
2013; 4 in 10 will also increase search spend. So businesses need to sit up and
take notice of the mobile marketing revolution.”
This guide
identifies the top trends of mobile marketing and aims to give businesses
around the world a head start on their competitors when it comes to winning the
battle for mobile marketing supremacy.
Key Movements
#1 - Mobile
Advertising Spend is on the Increase
Research by
Forrester reveals that mobile advertising in the United States will become a
$2.5 billion business by 2014. Needless to say, the first key to maximising
mobile marketing is to get on board and recognise that the market is growing at
an incredible pace and the momentum looks set to be sustained.
#2 –
Smartphones are Taking Over the Mobile World
By 2015,
eMarketer.com has predicted that Smartphone owners will account for 43% of the
mobile user population. The significant shift in the number of people using Smartphones
will breed a new consumer audience that are much more engaged and making use of
e-commerce
mobile sites for their purchasing needs.
Waseem
Saddique says: “In order to maximise the opportunity of reaching such an
audience, businesses need to be implementing mobile marketing strategies across
the overall marketing strategy for the business. One way to do this is to
develop a unique mobile ‘app’.”
#3 – Tablet
Demand is on the Rise
In a bid to
dominate the Tablet market, big name phone manufacturers such as Samsung,
Blackberry and HTC have all produced their own version of tablet in order to
compete with the iPad. The iPad currently holds 80% of the market according to
eMarketer.com
As well as
developing a mobile marketing strategy for the Smartphone market, businesses
also need to consider a marketing strategy that’s effective on tablet gadgets.
In order to take advantage of this trend, businesses should again look at
producing a mobile ‘app’ suitable for use on tablets.
#4 – Mobile
Optimisation is Imperative
Frequent
innovations and improvements to mobile websites and application design are a
regular feature of the mobile marketing world. These improvements are made to
enhance the consumer experience, making things more interactive and simplistic.
In order to
remain up-to-date with innovation, it will become a necessity for businesses to
optimise website URL’s for mobile access. Waseem Saddique states: “To put it
simply, all SEO traditions apply, but they must be strictly adhered to.”
#5 – Going
Social via Mobile
Social
networking has become the fastest-growing category among mobile ‘app’ and
mobile browser users. eMarketer.com predicts that by the year 2015, the mobile
social network population will reach figures close to 79 million across popular
social media sites such as Facebook, Twitter, Google+, Pintrest, YouTube and
LinkedIn.
In America,
it is reported that people spend one of every six minutes online accessing a
social network, this provides businesses with a superb opportunity to maximise
the mobile marketing trend through exposure on social media sites.
#6 – Location
Based Mobile Marketing Will be an Essential Requirement
With Facebook
introducing their ‘Places Application’, the consumer audience will become
increasingly reliant on mobile sites and apps to respond based on geographic
location. Merely posting status updates is now outdated and it’s all about
location.
For the
purposes of mobile marketing, businesses are able to maximise the opportunity
of being able to pinpoint their audience and find out what geographical
locations are attracting an ‘active’ audience.
#7 –
Consumers Demand Accessibility
Waseem Saddique says: “Accessing the Internet via computers is no longer the ‘norm’.
Consumers are now focussed on accessing information, supplied by businesses,
via a mobile site and therefore, speed and the ease at which they can access
the site is of the highest importance to them.”
Again, the
best way to maximise the mobile marketing strategy of a business is to develop
an ‘app’ that is fast, efficient and reliable.
The growth of
mobile marketing has been relentless and the trend continues. There is a whole
new audience now reachable whilst on the go. Consumer behaviour has altered
dramatically and businesses need to adapt to meet the consumer need for mobile
information.
