With much of
the world’s data going mobile, businesses across the globe are adapting their
online marketing campaigns for mobile technology such as smartphones and
tablets.
Companies that have not adapted their internet marketing strategies
for the mobile market are being urged to ‘get on board’. In a bid to cope with
more data going mobile, 4G technology has recently been launched to process all
data at much quicker speeds.
Waseem Saddique comments: “If businesses do not respond to the rise in mobile technology
usage and adapt online marketing campaigns accordingly, a number of companies
will fast go out of business.”
There are a
number of factors behind the need for 4G technology, most important of which is
to manage the massive rise in the use of mobile data. As consumers frequently
access social media sites, personal e-mail accounts and mobile applications
whilst on the go, 4G technology has been launched to allow consumers to access
data on a much quicker scale.
Waseem
Saddique states: “4G technology is set to revolutionise the speed at which
consumers can access information whilst on the move. Therefore, business competitiveness to get their brand in front of potential clients will intensify.
The only way this can be done is to develop innovative online marketing
strategies that can be adapted for use with mobile technology.”
Predominantly,
social media sites, including Facebook, Twitter and Youtube, are the most
frequently accessed applications via mobile gadgets. 4G technology means mobile
gadget users can access such applications much more swiftly when compared with
3G technology.
According to
the Chetan report, the mobile market is set to generate $1.5 trillion in
revenue over the next 12 months, thanks to the introduction of 4G technology.
From a business perspective, worldwide figures for mobile gadget owners are set
to surge; therefore there has never been a better time for business owners to
develop internet marketing strategies adapted for mobile technology.
Despite early
‘teething’ problems, 4G technology will change the face of the mobile market
and in order for businesses to reap the benefits, they need to adapt to
consumer needs and modify online marketing strategies to embrace the growing
domination of mobile devices.
In a bid to
assist clients with adjusting online marketing campaigns for mobile devices,
Waseem Saddique Marketing Services offers comprehensive advice and guidance.
Mr Saddique
concludes: “4G technology represents a new era for businesses and alongside
welcoming the new technology, Waseem Saddique Marketing Services aims to assist
clients in maximising the potential of what 4G has to offer.”
