With much of the world’s data going mobile, businesses across the globe are adapting their online marketing campaigns for mobile technology such as smartphones and tablets.
Companies that have not adapted their internet marketing strategies for the mobile market are being urged to ‘get on board’. In a bid to cope with more data going mobile, 4G technology has recently been launched to process all data at much quicker speeds.
Waseem Saddique comments: “If businesses do not respond to the rise in mobile technology usage and adapt online marketing campaigns accordingly, a number of companies will fast go out of business.”
There are a number of factors behind the need for 4G technology, most important of which is to manage the massive rise in the use of mobile data. As consumers frequently access social media sites, personal e-mail accounts and mobile applications whilst on the go, 4G technology has been launched to allow consumers to access data on a much quicker scale.
Waseem Saddique states: “4G technology is set to revolutionise the speed at which consumers can access information whilst on the move. Therefore, business competitiveness to get their brand in front of potential clients will intensify. The only way this can be done is to develop innovative online marketing strategies that can be adapted for use with mobile technology.”
Predominantly, social media sites, including Facebook, Twitter and Youtube, are the most frequently accessed applications via mobile gadgets. 4G technology means mobile gadget users can access such applications much more swiftly when compared with 3G technology.
According to the Chetan report, the mobile market is set to generate $1.5 trillion in revenue over the next 12 months, thanks to the introduction of 4G technology. From a business perspective, worldwide figures for mobile gadget owners are set to surge; therefore there has never been a better time for business owners to develop internet marketing strategies adapted for mobile technology.
Despite early ‘teething’ problems, 4G technology will change the face of the mobile market and in order for businesses to reap the benefits, they need to adapt to consumer needs and modify online marketing strategies to embrace the growing domination of mobile devices.
In a bid to assist clients with adjusting online marketing campaigns for mobile devices, Waseem Saddique Marketing Services offers comprehensive advice and guidance.
Mr Saddique concludes: “4G technology represents a new era for businesses and alongside welcoming the new technology, Waseem Saddique Marketing Services aims to assist clients in maximising the potential of what 4G has to offer.”