SlideShare
began its existence back in 2006, in just 7 years the social networking site
has established itself as one the most unique and innovative social media sites
operating today and has taken the business world by storm. Waseem Saddique
Marketing Services investigates SlideShare’s rise to prominence and its
increasing popularity within the business world.
Waseem
Saddique comments: “The statistics for SlideShare make for phenomenal reading.
The social media site welcomes 60 million visitors per month and approximately
130 million page views during the same time-frame SlideShare is also ranked
within the top 200 most visited sites on the planet.”
What is SlideShare?
SlideShare is
a social media platform, predominantly used by corporate companies, to display business
presentations, but the platform also displays documents, PDFs, video and
webinars. SlideShare operates with 55 staff and boasts the title of the world's
largest community for sharing presentations.
The secret to SlideShares’ success
Perhaps one
of the most defining factors for the popularity of SlideShare is its
affiliation with the White House. The fact that arguably the most powerful
Government in the world uses the SlideShare network will certainly raise the
eyebrows of business leaders around the world.
WaseemSaddique states: “If SlideShare is good enough for the US Government, then it’s
most definitely good enough for all sectors of the business world. A major fact
worth knowing: In 2009, the official website for the US President (Whitehouse.gov)
signed user agreements with eight of the world's leading social media websites.
SlideShare was one of them. SlideShare is regularly used by the White House and
many other US Government departments.”
SlideShare is
also a very unique concept and appeals to a niche market, namely the business
community, allowing companies around the globe to store presentations and have
access to them during important business meetings, client pitches and other
important business events.
SlideShare
offers a credible online marketing solution for businesses, as presentations
are stored indefinitely and are constantly accessible to current customers,
business connections and potential customers.
Why is SlideShare popular among
businesses?
The general
consensus of business leaders is that SlideShare offers premium viral
penetration. SlideShare content spreads virally through
blogs and social network platforms such as LinkedIn, Facebook and Twitter.
Organisations upload documents to SlideShare to share ideas, conduct research,
connect with others, and generate leads for their businesses.
Businesses
also enjoy the features that SlideShare is able to provide, some of which
include:
- The capability to upload presentations publicly or privately
- The ability to download presentations on any topic and reuse or remix
- The opportunity to embed on blogs, websites and company intranets
- The ease at which SlideShare posted can be shared on Twitter, Facebook and LinkedIn
- The Zipcast feature: Free, no download, 1 click web meetings
- The option to lead share, generating business leads with presentations, documents, PDFs and videos
- The Slidecast feature: sync mp3 audio with slides to create a webinar
- The potential to embed YouTube videos inside SlideShare presentations
- The option to upgrade the SlideShare experience allowing access to premium features like branded channels, analytics, ad free pages etc…
Waseem
Saddique concludes: “SlideShare offers a complete online marketing solution
allowing companies to spread the word about products and services that they
have to offer. The secret to the success of SlideShare is its appeal to the
business community and in conquering the business world, the social networking
site is now making strides to conquer the public domain.”
