Google has recently revealed that it’s going to introduce new
features including app ads, enterprise tools and much more.
PPC experts from Waseem Saddique Marketing Services in
Birmingham say that Google has announced during a live stream event that there
will be three key AdWords updates launched in upcoming months.
The features will include new app ads, more insightful reporting
and tools that can be used for the measurement of efficiency and scale.
The Vice President of Google AdWords product management
Jerry Dischler said “it’s no longer about devices, it’s about connecting people
to the content they care about, whether online, mobile sites, or on apps.”
The average consumer looks to solve problems with apps. Google
will look at information from features such-as Google Play that results in the
most installations and will also suggest keywords to advertisers in order to gain
the most app installations. This will then enable users to be targeted based on
their behaviour including the apps they use and the frequency of their app
usage.
Google has noted that more than 80 percent of downloaded
apps are only used once and then are deleted. Ads will begin to include
capability to “app deep linking” to drive online users directly to pages in an
app encouraging further engagement.
A PPC consultant from Waseem Saddique Marketing Services has
said “Conversion measurement for new app ads should be able to provide
advertisers more insight to installation, re-engagement and in app purchases.
Tools for efficiency and scale will see Google offer
reporting and optimization tools that can provide information strictly through
AdWords.
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