Marketing professionals from Waseem Saddique Marketing Services in Birmingham reveal Google’s latest online shopping feature.
It seems Google’s most recent updates are focused on
bringing every day online users habits to their offline life. Google’s updated
search app for Android features their latest shopping feature not forgetting
the recent additions of parking location cards, offline cards and searchable
mall directories.
“Users of Android will now start to receive alerts through
Google search that will let them know the availability of a product they have
recently been looking for. It will even locate the nearest place to buy the
product” a representative of Waseem Saddique Marketing Services has said.
Reports show that Google hasn’t revealed how long the
application will remember specific items that a user has searched for as of
yet.
A software development specialist from Waseem Saddique Marketing Services in Birmingham says “for most of us this will be beneficial
and will no doubt see online advertisers gaining more and more conversions
through the likes of online shopping. However this won’t be the greatest for
those who are just looking around. The whole point of the new feature created
by Google is to remind users of products they have recently been looking at,
which there is no doubt works from a marketing and PPC point of view.”
There are no specifics to say whether there are any forged
partnerships with Google which will allow companies to be featured in these
alerts. Marketing specialists from around the world are now asking whether big
companies will receive favouritism from Google which will mean they appear a
lot more in the featured advertisements.
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