Waseem Saddique Calls Companies to Combat Click Fraud

Waseem Saddique Marketing Services is urging businesses to protect their online advertising campaigns from click fraud as Christmas approaches.

As competition for consumer attention grows during the Christmas period, Waseem Saddique Marketing Services, based in Birmingham, is calling for companies to be aware of ‘irregular’ activity on their online advertising accounts.

Waseem Saddique comments: “Click fraud costs companies a substantial amount of money and can have a severe impact on online advertising campaigns.”

According to figures released by Click Forensics and Anchor Intelligence between 17-29% of clicks on paid for online advertisements are bogus. The clicks are often instigated by scam operators and company rivals. These clicks cost money, but generate no sales, signups or revenue.

Yet, there is a solution available, says Waseem Saddique Marketing Services: “There are a number of monitoring systems available to track your online marketing campaign and detect any fraudulent activity that is taking place.”

The majority of these systems offer 24 hour monitoring capabilities, allowing online marketers to monitor the authenticity of every click and combat those clicks that are fraudulent.

Such monitoring systems allow the victim of click fraud to block and deter fraudulent clicks. 

Should scam operators or competitors get caught committing click fraud the potential ramifications are serious. Making these people aware that you’re tracking them will make them think twice about continuing with their illegal activities.

Should you become the victim of click fraud, a number of monitoring systems have the capability to produce comprehensive fraud reports that detail IP addresses, locations, referring URLs and the exact dates and times of when suspicious incidents occurred.

Waseem Saddique says: “You need to be meticulous in your approach. Completely analyse and go through all details that could relate to any suspicious activity. Click fraud is preventable if campaigns are monitored and managed carefully.”

No matter where you position your online advertising campaign, whether it is on your website, social media sites (such as Facebook or Twitter) or on a blog, constant monitoring is the key to combatting click fraud this Christmas and beyond.

Click Fraud: Is Your Account Protected?

Over the past few years the internet has significantly grown. This growth has not only boosted the online advertising industry but also in particular the PPC market.

Although great things have come out of the world wide web, the ugly issue of click fraud has come about.

Click fraud, also known as Invalid Clicks happens in Pay Per Click online advertising and is considered a type of internet crime.

Since the dawn of PPC in the early 2000s click fraud has been an issue for many online advertisers.

Click fraud occurs when a person, automated script or computer program imitates a continuous number of clicks. It can be for the financial gain of the clicker, or to deplete the funds of the advertiser.

Google is continuously worked on this problem but to keep your account protected, marketing expert, Waseem Saddique offers these useful tips.

“You should always track your campaigns. There is a very important relationship between managing and monitoring your account,” Says Waseem.

Google AdWords has two handy resources that can be used to track campaigns; Account Performance and Campaign Performance. These two resources will allow you to see the percentage of clicks that Google thinks are irrelevant or ‘not good’.

“In countries where there is a low labour rate, people are employed to power click fraud efforts. It is therefore wise to choose which countries your ads will be displayed.”

By limiting the locations where you have the ads displayed, you will automatically get more conversions due to target clicks, furthermore your website will be less prone to click fraud.

“You need to be meticulous in your approach. Completely analyze and go through all details that could relate to any suspicious activity.

“Last but not the least; carefully document all your traffic analysis through reports while running your PPC campaign.”

Click fraud is preventable if campaigns are monitored and managed carefully.