Waseem Saddique, Birmingham based Marketing Guru,
highlights some of the benefits of having a detailed online marketing strategy.
In order for any business to grow in the current British
economic climate it is imperative for your company to find the right online
marketing strategy. Online marketing strategies often fall at the first hurdle
because of bad choices and this results in losing out on valuable customers due
to delays in launching an online marketing strategy.
The most effective online marketing strategies are those
that focus on one particular technique. Rather than trying to do 4 or 5 things badly,
choose one strategy and master it. Don’t conform with every other company and
keep jumping from one strategy to the next, find out what works for you and
explore that option before moving onto the next tactic.
In some instances, the difference between a successful
marketing campaign and one that ends in failure can hinge on the time of day
that you communicate your message to the public, or certain words or phrases
used in advertising slogans. Sometimes simplicity can be the key to unlocking
the impact of an online marketing strategy.
Another way to raise the credentials of your business
through online marketing is to market yourself as an individual. You can market
yourself as a specialist within your industry using simple pay per click
advertising techniques. It’s also important not to hold onto knowledge and you
should look to pass on what you have learnt to others.
Whilst passing on knowledge may be the hardest thing to
do, it can actually work in your favour by opening doors for you to become a
mentor, a consultant or even an innovator of new ideas that will benefit your
industry. It raises the profile of your business because people will be drawn
to your organisation for advice and to find out what it is that you have that
makes your online marketing successful. Therefore, rather than competing with
your competitors they come to learn from your company!
Online marketing success is also down to understanding
the audience you’re looking to target. Waseem Saddique comments: “Don’t
over-reach as making your campaign too broad means that you end up alienating
many vital consumers. Instead stick to the strengths of the product or service
that you have to offer and find out who it appeals to most and target that
area. Remember, do one thing and master it, rather than doing 4 or 5 things on an average scale.”
Another effective online marketing strategy is the use of
articles. A number of companies use articles to direct traffic toward their
website. Writing a number of short, concise articles that promote your
business, service or product can be done through article submission sites and
plenty of these can be found online. Article marketing is a tried and tested
practice that has been around for many years and is still arguably the most
effective tactic for driving traffic to a website.
Overall, effective online marketing comes down to one
thing; it’s all about the consumer. No who your audience is and make sure your
campaign targets them and hits them with something that gives them an incentive
to come to your company above all others. It’s fundamental that you do your
research in order to achieve maximum exposure for your business.
