Saturday, 3 March 2012

The Benefits of Healthy Online Marketing Strategies

Waseem Saddique, Birmingham based Marketing Guru, highlights some of the benefits of having a detailed online marketing strategy.

In order for any business to grow in the current British economic climate it is imperative for your company to find the right online marketing strategy. Online marketing strategies often fall at the first hurdle because of bad choices and this results in losing out on valuable customers due to delays in launching an online marketing strategy.

The most effective online marketing strategies are those that focus on one particular technique. Rather than trying to do 4 or 5 things badly, choose one strategy and master it. Don’t conform with every other company and keep jumping from one strategy to the next, find out what works for you and explore that option before moving onto the next tactic.

In some instances, the difference between a successful marketing campaign and one that ends in failure can hinge on the time of day that you communicate your message to the public, or certain words or phrases used in advertising slogans. Sometimes simplicity can be the key to unlocking the impact of an online marketing strategy.

Another way to raise the credentials of your business through online marketing is to market yourself as an individual. You can market yourself as a specialist within your industry using simple pay per click advertising techniques. It’s also important not to hold onto knowledge and you should look to pass on what you have learnt to others.

Whilst passing on knowledge may be the hardest thing to do, it can actually work in your favour by opening doors for you to become a mentor, a consultant or even an innovator of new ideas that will benefit your industry. It raises the profile of your business because people will be drawn to your organisation for advice and to find out what it is that you have that makes your online marketing successful. Therefore, rather than competing with your competitors they come to learn from your company!

Online marketing success is also down to understanding the audience you’re looking to target. Waseem Saddique comments: “Don’t over-reach as making your campaign too broad means that you end up alienating many vital consumers. Instead stick to the strengths of the product or service that you have to offer and find out who it appeals to most and target that area. Remember, do one thing and master it, rather than doing 4 or 5 things on an average scale.” 

Another effective online marketing strategy is the use of articles. A number of companies use articles to direct traffic toward their website. Writing a number of short, concise articles that promote your business, service or product can be done through article submission sites and plenty of these can be found online. Article marketing is a tried and tested practice that has been around for many years and is still arguably the most effective tactic for driving traffic to a website.

Overall, effective online marketing comes down to one thing; it’s all about the consumer. No who your audience is and make sure your campaign targets them and hits them with something that gives them an incentive to come to your company above all others. It’s fundamental that you do your research in order to achieve maximum exposure for your business.