Birmingham
based marketing expert, Waseem Saddique,
offers his insight into the benefits of mobile
marketing
In an age
where mobile devices are a prominent
feature of society, businesses have the potential to connect with customers through a wide variety of mediums. If you’re
a business looking for a fresh and innovative approach that will connect with, and keep customers engaged
with your business, then mobile marketing
may be the solution to your needs.
One of the
most effective means of mobile
marketing at present is the use of mobile
applications (also known as apps). In order to develop an effective
application, it would be worth seeking the advice of a technical expert to
assist you. A mobile application can
be offered to customers in order to make doing business with your company
really simple.
Studies have
revealed that mobile applications
provide an unlimited level of connectivity
between companies and customers, as customers who download company mobile apps
are then able to connect with that
company through other platforms, such as social media or directly through a
company website.
Waseem Saddique comments: “Recent studies have shown that an appealing mobile application has the potential to
encourage 84% of people to download it within an hour, from my experience, I am
not aware of a marketing medium that establishes such a swift connection with a target audience.”
Establishing an effective Mobile
Application Marketing Plan
Once your
business has developed an engaging and interactive mobile application, the next step is to consider how to use it to
promote your business. For instance a ‘fun’ application could be used as a
gift, which will act as an incentive to drive traffic to your website.
A
‘functional’ application (i.e. something that requires a response, such as
filling out a form) can be used to give customers the opportunity to establish
a connection with your business and
encourage them to use the service your business has to offer.
As an extra incentive,
why not consider offering your mobile app free of charge? Waseem Saddique
states: “Offering a free app that drives traffic to your website in order to
download it will not only increase your search engine page rank, but the
increased volume of people visiting your site will also raise public awareness
of your site and your business, which in turn could lead to an increase in
company sales and income.”
Aside from
apps, the vast number of mobile
devices that are available to people means that connectivity with customers can be achieved in many ways. Mobile marketing can be implemented in
many ways, mobile phones, smart phones and iphones, offer the opportunity for
marketing through SMS, e-mail and social networking.
Other
advances in technology such as the Apple iPad and the Kindle mean mobile marketing can be achieved on a
truly global scale. Marketing through mobile
devices is certainly considered to be ‘the future’ of marketing and advertising
as they offer constant connectivity
with consumers that are constantly on the move. So in order to stay connected with your customers, embrace
the future.
