Birmingham based marketing expert, Waseem Saddique,
provides tip on how to get the most out of your Facebook Advertising Campaign.
Facebook has emerged as a great way for businesses to connect
with existing and potential customers. In order to maximise the full potential
of these connections, Facebook advertising campaigns allow organisations to be
more target specific in their approach, so here are some tips in making your
Facebook advert count.
Tip 1 - Produce Highly Targeted Adverts
The most unique aspect of Facebook advertising is that it
provides the opportunity to choose who your advert can target. Businesses can turn this to their
advantage by developing a targeted campaign that will produce highly successful
results. Waseem Saddique comments:
“Consider who your advert is targeting, but
more importantly why you’re targeting that particular audience.”
In order to make your Facebook advert more effective do
some research into who uses your product or service, as this will allow you to target
key demographics that exist on Facebook.
The types of questions you should be
asking yourself are:
·
Is my main client base male or female?
·
Are my customers in a particular age bracket?
·
Is there a particular location that stands
out in terms of generating a response to my product or service?
Facebook can help you answer these questions, simply use
the insights facility as this will provide you with the data you require and
will help you to determine where to target your adverts in order to connect
with your audience.
Tip 2 – Tailor your adverts to hit your target market
Having established your target audience, the next stage
is to create adverts that appeal to
them. For instance, if your research concludes that the majority of your
clientele are male, then create adverts
that ‘speak’ to men. If you have a brand that is family focussed, then create
an advert that has an image promoting
family fun, an enticing statement and finally a visible call to action.
Waseem Saddique says: “Create
adverts based on targeting the rights
groups of people, gender, age and language as they will all be key factors in
running a successful Facebook advertising campaign. Having a clear advertising
strategy will result in a higher click through rate and will decrease the cost per click (CPC) as your adverts will be fixed on a smaller target market.
Tip 3 – Create an advert that stands out
Facebook adverts only allow one thumbnail image and a maximum
of 135 characters so your advert has
to make an instant impact. Choose your images carefully. Clients are far more
responsive to images that are visually attractive.
The text is also important, Waseem
Saddique comments: “Whilst an image will draw attention, it is the persuasive
nature of text that will cause a customer to click on your advert.”
Give your audience something to respond to, provide
details of a special promotion or offer discounts on your product or service.
Tip 4 – Constantly evaluate your advertising campaign
Evaluation of your Facebook advertising campaign is vital
as you can determine what works and what doesn’t. Running several adverts for a
set duration is beneficial as you can test how they are performing. For those adverts
lacking impact, change the images around, adjust the text that is used and
monitor if this improves the impact that your adverts have.
Waseem Saddique says:
“What’s important to remember is that consumer tastes and habits change
as new trends emerge. You have to be constantly aware of those changes in order
to adapt your Facebook adverts accordingly and keep up with the requirements of
your target audience.”
