Skype has
recently announced that its users spend 2 billion minutes per day connecting,
this equates to enough time to view approximately 16 million videos or journey to
the moon and back at least 225,000 times.
This
represents a massive global audience for businesses to tap into and Waseem
Saddique Marketing Services has issued some essential information for business
owners on how to use Skype to enhance business profitability.
Vital Information
- Use Skype to cut costs
- Use Skype to grow consumer audiences
- Use Skype to do business with other businesses
- Use Skype to host seminars and charge a fee
Waseem
Saddique asserts: “Skype is free and enables businesses to call and conference
anyone, immediately eliminating the cost of calling mobile phones and
landlines. This already represents a significant decrease in financial
outgoings for the majority of companies.”
Companies can
also utilise ‘Skype Numbers’, which allow potential consumers, current clients and other callers to contact one centralised
‘Skype Number’ from anywhere in the world. This allows for significant
financial savings to be made as it eradicates the need for numerous telephone
lines and purchasing mobile phones excessively.
However,
should telephones be an integral part of a business, Skype calls can be routed
through current phone systems without disruption and tying up telephone lines.
Waseem Saddique comments: “Skype not only improves productivity, but it eliminates so
many costs involved with running a business. The money saved can be put to
better use in areas such as advertising, improving customer service and
building business prominence.”
As Skype is a
widely free service, companies have been encouraged to engage audiences using
the system. It allows business users to conduct on-line presentations, in real
time, should they be unable to represent themselves ‘in the flesh’.
Statistics
show that consumers are more likely to purchase goods or services if they can
‘see them in action’, a solution that Skype offers, resulting in more sales and
therefore increasing profit margins.
The Skype
free service is compatible from PC-to-PC and represents the most cost effective
way of using Skype to reduce financial outgoings.
Waseem
Saddique states: “Skype is a simple application to install and the
possibilities for its use are endless. The most notable impact that it has on
increasing business profitability is that is reduces costs and effectively pays
for itself because it opens up a massive consumer audience and can be utilised
as an effective marketing tool.”
Simply
initiating Skype as the primary communication tool within a business reduces
company outgoings instantly and a number of marketing experts, according to
Mashable.com, have implored business owners to seriously consider using Skype
on a frequent basis for online marketing and advertising purposes.”
In a
statement issued on Mashable’s website it’s stated that: “Skype is immensely
versatile, in addition to video chat and instant messaging, it offers voice
calling from desktops and mobile devices, as well as file sharing. Companies
will certainly witness some, if not substantial, growth in terms of profit
margins when using it.”
