Real-time bidding is one of the fastest growing marketing
trends at the moment. Statistics from eMarketer has shown a huge growth.
Russian RTB Markets include Demand-Side platforms, Agency
trading desks, Sell-Side platforms, Ad exchanges and Data management platforms.
In 2012 Russia’s RTB markets managed to make its way into the
Top 15 list for the best growth after technology was introduced one year
earlier in 2011.
An Expert from Waseem Saddique Marketing Services has said “Research has
shown expectations of Russia’s RTB Media spend amounting to around 15 percent
up until 2015.
Major advertising companies such-as Google, Yandex, AdFox and
Facebook have now begun working on the Russian market.
Yandex – A leading Russian Internet company which operates
Russia’s largest search engine created its own real-time bidding system in
order to auction ad impressions to advertising systems back in 2012.
Real-time bidding allows companies to develop their own
Demand-Side Platforms which helps them mediate Ad Marketing and sharing its
participants.
Google is now an official partner of Yandex. Google will now
be able to help enhance Ad marketing in Russia and will help facilitate global
networking. However the partnership will not cover text ads and will focus
primarily on display advertising, optimizing bids and fine tuning ad targeting
which will enable Yandex to achieve great advertising results.
Waseem Saddique Marketing Services international PPC representative
has said “It’s clear that Russia’s RTB Market will most definitely continue to
develop and improve. It’s partnership with Google will increase Russia’s online
advertising success.”
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and Birmingham, Visit our blog at www.waseemsaddique.blogspot.com
