Online marketing specialists from Waseem Saddique Marketing Services in Birmingham reveal the increase in brand awareness from search
advertising.
Search advertising has always been focused on increasing click
through rates and conversions, now it seems it’s also helping companies to
raise their brand awareness.
Recent reports show that the major search engine Google and
an independent specialist research company; conducted over 60 search related
experiments during 2013.
The experiments were to establish how search ads affect the
average online users brand awareness.
The study revealed that search ads have a positive impact on
brand awareness.
When subjects were asked what was the first thing on their
mind when questioned about a specific categorised keywords, Google concluded
the following results:
- 14.2 percent in the ‘test group’ named the test brand.
- 8.2 percent in the control group also named the same brand.
A Pay per Click advertising specialist from Waseem Saddique Marketing Services in Birmingham has said “It’s great to see that PPC advertising is now
being recognised as a way for advertisers to increase their brand awareness as
well as collecting clicks and conversions from paid advertising.”
To learn more about Online Marketing, PPC, SEO, About Waseem Saddique Marketing Services in Birmingham, Visit our blog at
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