Google recently announced a significant update to its most recent search engine algorithm which has been designed to target spam related search terms such as “pay day loans.”
Leader of Google’s Web-spam team Matt Cutts has announced that there will be another update soon to follow. Cutts described this to be part two of the “payday loan update” which could be seen to be updated in the next few days.
An Independent Search Engine Optimisation specialist from Waseem Saddique Marketing Services in Birmingham has said “it’s believed that Google’s second update will target search terms as opposed to Google’s most recent update which was set up to target spammy websites.”
Cutts also announced that the new update will target queries such-as [casinos] and [debt consolidation]. He also revealed that the updates could have an impact on queries which involve counterfeiting although the update was not intended to do so.
It’s been reported that the initial update from Google was designed to provide targeted protection against negatively applied SEO.