Monday, 22 April 2013

Impacted by Google Panda Changes? Waseem Saddique Marketing Offers Recovery Tips

Waseem Saddique asserts: “The adverse effect on SEO rankings for many companies following the Google Panda changes initially wreaked havoc when implemented back in 2011. Many companies have had to resort to SEO ‘Panda Recovery’ measures in order to re-assert a high search engine ranking status.”

Whilst this has proven to be a nuisance, many SEO experts agree that the algorithm changes have been positive for the Search Ranking industry, as the changes targeted ‘low-quality sites’ in order to decrease their ranking status and raise the search engine positioning, of what Google Panda  determined to be, ‘high quality sites’.

Google statistics reveal that Panda changes affected approximately 12% of SEO rankings when it was first implemented. The most recent Panda algorithm changes, believed to have taken place in January 2013, reveal that alterations affected just 1.2% of English queries.
Waseem Saddique Marketing offers some essential tips for SEO Panda Recovery:
  1.       Reduce the amount of Low Quality content on your website – As part of the recovery process the number one goal should be to eliminate auto-generated content from your website. This can be achieved by preventing the indexing and crawling of all low quality content, which will restrict Google Panda from downgrading the SEO ranking of your entire site.
  2.             Unique is key – Google Panda thrives on unique, high quality content and penalises websites that simply copy articles from other sources. To avoid being punished by the Panda algorithm focus your efforts on publishing fresh, unique and captivating content on your site.
  3.        Keep Advertising to a Minimum – Google’s Panda algorithm is adverse to websites with high advertising content. Reducing advert numbers not only pacifies the Panda algorithm, but also improves the user experience. Statistics, released by Hub Pages, reveals that 67% of web users would leave a site if it was saturated with advertisements.
  4.       Increase Your Knowledge of Panda and Track Updates - Sites affected by Panda will experience massive changes, especially to page viewing figures. When evaluating Google Analytics it’s likely that you’ll find a substantial decrease in page viewing numbers. This represents clear evidence that your site has undergone a Panda evaluation.
  5.       Establish Integrity – The more exclusive, high quality SEO content that you publish, the more likely your website will be to capture the attention of Google ‘crawlers’. This attention expands across backlinks; enhancing your website as a respected resource for providing top quality material for your target audience. Google Panda prefers sites that attract high audience viewing figures for all the correct reasons. 

Waseem Saddique states: “Some things to consider when evaluating your website include:

·         Do I find the information on the site factual, informative and reliable?
·         Does my site portray an element of expertise on the topic covered, highlighting professionalism?
·         Is my site worthy of recommendation to others and would I point my connections in the direction of the site for information?”

Founded in 2007, Waseem Saddique Marketing Services has consistently provided small to medium enterprises as well as larger corporate firms with a range of digital marketing & online solutions.