Monday, 8 April 2013

Online Video Marketing a ‘Must-Have’ Marketing Strategy

Did you know? 85% of the UK’s internet users viewed online video content in March 2013 alone.

As one of the hottest trends to hit the internet in recent years, online video marketing is considered a ‘must-have’ tool in order to take your business to new heights. A recent ‘Infographic’ released by ‘Brainshark Incorporated’ quantifies, the relentless surge in popularity of online video marketing.

Waseem Saddique comments: “Online Video Marketing offers a unique edge to marketing a business. Many business owners say that an online marketing video allows them to ‘personify’ their business affectively humanising their company enabling them to reach potential consumers in a much more interactive and personal way.”

Online Video Marketing has not remained static, it’s not just a big hit now, it continues to thrive and grow to even higher heights. Towards the latter stages of 2012, ‘Social Media Examiner’ revealed that many marketers planned to increase their marketing efforts through the use of online video, setting aside investment funds to launch numerous online video campaigns during 2013.

According to a report released by the Content Marketing Institute (CMI), the result of increased investment into video marketing campaigns has led to a 12% increase in online video usage across B2B marketers at the start of 2013.

Waseem Saddique states: “If you’re business is considering using Online Video Marketing, the time for consideration is over, it’s time for action. Video marketing is trending phenomenally and shows no signs of slowing down.

Some key facts concerning Online Video Marketing:
#1 – 46% of UK consumers state that they would be more likely to source information about a product or service after viewing it on an online video.

#2 – Online Video Marketing is now recognised as the sixth most common content marketing strategy, with 70% of B2B and B2C marketers incorporating some form of video marketing into their overall marketing strategy.

3# - Online video database, YouTube, averages approximately 4 billion hits per day, with 61% of B2B and B2C marketers utilising YouTube to broaden the reach of their message and brand.

#4 - It’s estimated that mobile viewers will watch videos that are three times the length than those featured on PCs and laptops with predictions that the number of mobile viewers will reach 108 million by the end of 2013.

#5 – According to marketing experts, by 2014, online video could account for 50% of all internet traffic.

Waseem Saddique concludes: “Businesses should sit up and take notice of these statistics as online video will help them to reach a wider audience and increase marketing impact. Video offers longevity and holds the attention of consumers effectively.”

Founded in 2007, Waseem Saddique Marketing Services has consistently provided small to medium enterprises, as well as larger corporate firms, with a range of digital marketing & online solutions.