Did you know? 85% of the UK’s internet
users viewed online video content in March 2013 alone.
As one of the
hottest trends to hit the internet in recent years, online video marketing is
considered a ‘must-have’ tool in order to take your business to new heights. A
recent ‘Infographic’ released by ‘Brainshark Incorporated’ quantifies, the
relentless surge in popularity of online video marketing.
Waseem Saddique comments: “Online Video Marketing offers a unique edge to marketing a
business. Many business owners say that an online marketing video allows them
to ‘personify’ their business affectively humanising their company enabling
them to reach potential consumers in a much more interactive and personal way.”
Online Video Marketing has not remained static, it’s not just a big hit now, it continues to
thrive and grow to even higher heights. Towards the latter stages of 2012,
‘Social Media Examiner’ revealed that many marketers planned to increase their
marketing efforts through the use of online video, setting aside investment
funds to launch numerous online video campaigns during 2013.
According to
a report released by the Content Marketing Institute (CMI), the result of
increased investment into video marketing campaigns has led to a 12% increase
in online video usage across B2B marketers at the start of 2013.
Waseem
Saddique states: “If you’re business is considering using Online Video
Marketing, the time for consideration is over, it’s time for action. Video
marketing is trending phenomenally and shows no signs of slowing down.
Some key
facts concerning Online Video Marketing:
#1 – 46% of
UK consumers state that they would be more likely to source information about a
product or service after viewing it on an online video.
#2 – Online
Video Marketing is now recognised as the sixth most common content marketing
strategy, with 70% of B2B and B2C marketers incorporating some form of video
marketing into their overall marketing strategy.
3# - Online
video database, YouTube, averages approximately 4 billion hits per day, with
61% of B2B and B2C marketers utilising YouTube to broaden the reach of their
message and brand.
#4 - It’s
estimated that mobile viewers will watch videos that are three times the length
than those featured on PCs and laptops with predictions that the number of
mobile viewers will reach 108 million by the end of 2013.
#5 –
According to marketing experts, by 2014, online video could account for 50% of
all internet traffic.
Waseem
Saddique concludes: “Businesses should sit up and take notice of these
statistics as online video will help them to reach a wider audience and
increase marketing impact. Video offers longevity and holds the attention of
consumers effectively.”
