Basic SEO: Getting started

Waseem Saddique Marketing experts reveal some top tips for getting started with your basic SEO.

Keywords, Lots of them!

You should always research your keywords before putting them into your content on your website. Be conscious of placing appropriate keywords throughout every aspect of your site including URL’s, Titles, Image names, Page Content. AVOID KEYWORD OVERLOAD: Having too many keywords on your site could mean you are seen as having too much spam content which search engine robots are programmed to ignore sites that are guilty of keyword overload.

A  Sat Nav that won’t let you drive into a river.

Creating a sitemap for your website makes it possible for users to navigate much more easily. A sitemap is a page that lists and links all of your websites major pages. A website developer from Waseem Saddique Marketing said “It’s best for users to only have to click a small number of times to get to the page they are looking for.”

Goodbye to old fashioned content

Waseem Saddique Marketing experts suggest creating fresh, unique content for your website. This will engage users and of course improve your general SEO if you include the right amount of well researched keywords. Users prefer sites that are kept up to date with useful information. A great way to ensure that your website gets new content on a frequent basis is to integrate a blog!

Tweet, Update and Share

Social media distribution is important for any SEO strategy. Social media sites should be used by your business to distribute links that direct users to fresh content including news updates, articles, company announcements etc. “This strategy can help you multiply your links visibility from internet and social media users” a Waseem Saddique Marketing expert from Birmingham has said.

To read more about online marketing, PPC,SEO, About Waseem and Birmingham, visit our blog at www.waseemsaddique.blogspot.com  

Online Video Marketing a ‘Must-Have’ Marketing Strategy

Did you know? 85% of the UK’s internet users viewed online video content in March 2013 alone.

As one of the hottest trends to hit the internet in recent years, online video marketing is considered a ‘must-have’ tool in order to take your business to new heights. A recent ‘Infographic’ released by ‘Brainshark Incorporated’ quantifies, the relentless surge in popularity of online video marketing.

Waseem Saddique comments: “Online Video Marketing offers a unique edge to marketing a business. Many business owners say that an online marketing video allows them to ‘personify’ their business affectively humanising their company enabling them to reach potential consumers in a much more interactive and personal way.”

Online Video Marketing has not remained static, it’s not just a big hit now, it continues to thrive and grow to even higher heights. Towards the latter stages of 2012, ‘Social Media Examiner’ revealed that many marketers planned to increase their marketing efforts through the use of online video, setting aside investment funds to launch numerous online video campaigns during 2013.

According to a report released by the Content Marketing Institute (CMI), the result of increased investment into video marketing campaigns has led to a 12% increase in online video usage across B2B marketers at the start of 2013.

Waseem Saddique states: “If you’re business is considering using Online Video Marketing, the time for consideration is over, it’s time for action. Video marketing is trending phenomenally and shows no signs of slowing down.

Some key facts concerning Online Video Marketing:

#1 – 46% of UK consumers state that they would be more likely to source information about a product or service after viewing it on an online video.

#2 – Online Video Marketing is now recognised as the sixth most common content marketing strategy, with 70% of B2B and B2C marketers incorporating some form of video marketing into their overall marketing strategy.

3# - Online video database, YouTube, averages approximately 4 billion hits per day, with 61% of B2B and B2C marketers utilising YouTube to broaden the reach of their message and brand.

#4 - It’s estimated that mobile viewers will watch videos that are three times the length than those featured on PCs and laptops with predictions that the number of mobile viewers will reach 108 million by the end of 2013.

#5 – According to marketing experts, by 2014, online video could account for 50% of all internet traffic.

Waseem Saddique concludes: “Businesses should sit up and take notice of these statistics as online video will help them to reach a wider audience and increase marketing impact. Video offers longevity and holds the attention of consumers effectively.”

Founded in 2007, Waseem Saddique Marketing Services has consistently provided small to medium enterprises, as well as larger corporate firms, with a range of digital marketing & online solutions.

Content Marketing Rising to Prominence: Waseem Saddique Offers a Valuable Insight into the Growing Impact of Content Marketing

With recent studies highlighting how marketers expect content marketing to become significantly more important over the next 12 months, Waseem Saddique, CEO of WS Marketing Services outlines the value of having an effective content strategy.

Businesses have always understood that quality content plays a pivotal role when attracting the attention of target audiences, but what’s surprising is that many companies do not have an effective content strategy in place.

Waseem Saddique asserts: “Content marketing is nothing revolutionary, but similar to social media it has gained a renewed emphasis. The biggest contributor to the renewed focus of content marketing is the changing nature of consumer habits.”

A recent study, released by Kantar Media, identifies that over three quarters of shoppers (around 83%) tend to undertake online product research before committing to buy electronic items.

Recent changes by Google, in particular its Panda update, has also led to marketers having to rethink their approach to search engine optimisation (SEO) strategies, putting a greater emphasis on the need for quality content.

At present around 90% of marketers have stated that content marketing will become significantly more important over the next 12 months and there is no denying that companies will begin to recognise the rising prominence of content marketing. 64% of marketers also agree that content marketing is now becoming its own discipline separate from that of social media.

Yet, despite social media marketing and content marketing each becoming a discipline in their own right, they are still closely connected. The need to create great content serves as a great platform for engaging consumers through social media like Twitter and Facebook.       

From the study released by Kantar Media, they identified that 83% of in-house marketing experts utilise social media posts and updates for marketing purposes and this is far more than any other type of content marketing.

However, very few businesses actually have specific resources aimed at improving their content marketing strategies. According to recent studies, less than half of organisations (approximately 34%) have a budget allocated for developing content marketing techniques.

Waseem Saddique comments: “Many companies embarking on producing effective content marketing strategies have cited many challenges when it comes to improving the quality of their content. Most marketers claim that a lack of understanding and training are the main barriers that stand in the way of advancing content marketing strategies.”  

Regardless of the challenges faced by businesses though, content marketing is indeed making a high profile return as focus shifts from content quantity to content quality. Therefore, the significance of content marketing on business survival in the next 12 months is something that needs to be taken seriously.

With this in mind it appears that the message has already been received by many businesses, as the study conducted by Kantar Media points to evidence that 58% of businesses featured in their report are planning to implement content marketing strategies in the future. Alongside social media, the power of content marketing is the future of attraction for the changing consumer market.

Waseem Saddiques Full Online Marketing Service

With a wealth of knowledge in the online marketing industry, Waseem Saddique can create a successful website for any type of business.

Mr Saddique has expert knowledge in online marketing, including SEO, PPC, social media, link building and the design and development of websites.

Waseem provides an excellent level of service to all of his clients. Little things in marketing make a big difference so first class attention to detail throughout all online marketing projects comes hand in hand with his service.

Inventive and cost effective online marketing strategies can develop new businesses and expand existing companies at a reduced cost compared to the average online marketing methods.

Attractive content is a must when it comes to website design.

“It is very important to me that the design of a website is attractive, it needs to grab people’s attention. Websites also need to be user friendly. Simple navigation keeps users happy.”

It is important that landing pages are optimised for SEO purposes. Good SEO ensures that your website appears top on search engines. When a customer has come to your site from typing a keyword into the search engine they will find exactly what they want to.

Waseem links sites that are only relevant to the industry. This way the traffic is genuine.
“Link Building is low cost, highly effective at driving traffic and it can have a dramatic effect on your search engine ranking.”

Link building improves a website’s visibility in natural search results listings when related search terms are used.

Google AdWords is a highly effective but yet affordable way for any company, great or small to advertise online. Mr Saddique offers a range of Google AdWords management services that can sometimes seem a little daunting for new businesses. This means that companies can spend a little but yet achieve amazing results by gaining traffic to their website.

“I talk to businesses about what they want to achieve and research the keywords and phrases and write their ads so that they only encourage qualified customers.”

Mr Saddique’s full service markeiting can save a company a considerable amount of time.

Online Marketing Trends To Watch Out For Over The Next 12 Months

The trends online marketing services providers should be looking out for in the next 12 months have been highlighted by one Waseem Saddique.

Writing for his blog, Waseem Saddique suggested one area marketers could be focusing on is cross-channel optimisation, which will become "imperative" due to the rise of social media sites such as Facebook.

He also noted that only around half of conversions involving Facebook used the site as the last click, so advertisers who merely analysed the final step of their marketing campaigns may be underestimating the importance of the domain to a successful strategy.

Bing would be another area marketers should pay attention to, as Mr Saddique predicted the search engine would continue to gain market share.

ComScore's latest traffic report showed the site increased its number of queries by seven percentage points in October and the expert expects this growth to continue into next year.

The company should be accounting for around 20-25 per cent of marketing volumes, he suggested, adding users needed to ensure full keyword coverage to allow for optimum use of the platform.

Video Marketing Growing Rapidly

Users are uploading over 35 hours of video material per minute onto YouTube, figures released yesterday on the YouTube blog show.

According to Search Engine Watch, this is an increase from the 24 hours reported back in March – meaning a total of 50,400 hours of new footage are being uploaded daily by users across the world. Compared to previous years, this means marketing professionals are now facing double the amount of competitors, and beginning to realise the potential YouTube has to market their services.

There are several reasons to explain the upsurge in uploading volumes, such as YouTube’s increase in file size allowance and the time limit increasing to 15 minutes, allowing more room for utilising video content marketing.

Content marketing on YouTube is usually created through cause-driven videos, video adverts and branded webisodes. This can be integrated with search engine marketing campaigns, and wide-spread media campaigns.

Key ways to optimise YouTube as a marketing tool include customising your channel, making short, snappy virals, and creating niche-targeted playlists.

In light of the news, the Director of Product Management at YouTube, Hunter Walk, said in Search Engine Watch, “…if 3 of the major US networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn’t have broadcast as much content as is uploaded to YouTube every 30 days.”

These are impressive statistics, and with YouTube gradually adding more full-length television shows and movies, visitor numbers are expected to increase drastically.