Friday, 12 November 2010

Video Marketing Growing Rapidly

Users are uploading over 35 hours of video material per minute onto YouTube, figures released yesterday on the YouTube blog show.

According to Search Engine Watch, this is an increase from the 24 hours reported back in March – meaning a total of 50,400 hours of new footage are being uploaded daily by users across the world. Compared to previous years, this means marketing professionals are now facing double the amount of competitors, and beginning to realise the potential YouTube has to market their services.

There are several reasons to explain the upsurge in uploading volumes, such as YouTube’s increase in file size allowance and the time limit increasing to 15 minutes, allowing more room for utilising video content marketing.

Content marketing on YouTube is usually created through cause-driven videos, video adverts and branded webisodes. This can be integrated with search engine marketing campaigns, and wide-spread media campaigns.

Key ways to optimise YouTube as a marketing tool include customising your channel, making short, snappy virals, and creating niche-targeted playlists.

In light of the news, the Director of Product Management at YouTube, Hunter Walk, said in Search Engine Watch, “…if 3 of the major US networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn’t have broadcast as much content as is uploaded to YouTube every 30 days.”

These are impressive statistics, and with YouTube gradually adding more full-length television shows and movies, visitor numbers are expected to increase drastically.